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Designing the Mobile User Experience
Barbara Ballard (Author)
9780470033616, Wiley
Hardback, published 16 February 2007
264 pages
23.8 x 16 x 2.4 cm, 0.508 kg
Gain the knowledge and tools to deliver compelling mobile phone applications. Mobile and wireless application design is complex and challenging. Selecting an application technology and designing a mobile application require an understanding of the benefits, costs, context, and restrictions of the development company, end user, target device, and industry structure. Designing the Mobile User Experience provides the experienced product development professional with an understanding of the users, technologies, devices, design principles, techniques and industry players unique to the mobile and wireless space. Barbara Ballard describes the different components affecting the user experience and principles applicable to the mobile environment, enabling the reader to choose effective technologies, platforms, and devices, plan appropriate application features, apply pervasive design patterns, and choose and apply appropriate research techniques. Designing the Mobile User Experience: Designing the Mobile User Experience is an invaluable resource for information architects, user experience planners and designers, interaction designers, human factors specialists, ergonomists, product marketing specialists, and brand managers. Managers and directors within organizations entering the mobile space, advanced students, partnership managers, software architects, solution architects, development managers, graphic designers, visual designers, and interface designers will also find this to be an excellent guide to the topic.
Preface. About the Author. 1 Introduction: Mobility is Different. 1.1 Mobilizing Applications. 1.2 What is ‘Mobile’ Anyhow? 1.3 The Carry Principle. 1.4 Components of a Mobile Application. 1.5 About This Book. 2 Mobile Users in the Wild. 2.1 Mobile User Characteristics. 2.2 Groups and Tribes. 2.3 International Differences. 3 Mobile Devices. 3.1 A Device Taxonomy. 3.2 Anatomy of the PCD. 4 Selecting Application Technologies. 4.1 Input Modalities. 4.2 Interaction Responsiveness. 4.3 Data Storage Locations. 4.4 Display Modality. 4.5 Supplemental Technologies. 4.6 Distribution Methods. 4.7 Other Concerns. 4.8 Platforms. 5 Mobile Design Principles. 5.1 Mobilize, Don’t Miniaturize. 5.2 User Context. 5.3 Handling Device Proliferation. 5.4 Emulators and Simulators. 5.5 Detailed Design Recommendations. 6 Mobile User Interface Design Patterns. 6.1 About User Interface Patterns. 6.2 Screen Design. 6.3 Application Navigation. 6.4 Application Management. 6.5 Advertising. 7 Graphic and Media Design. 7.1 Composition for the Small Screen. 7.2 Video and Animation. 7.3 Sound. 7.4 Streaming versus Downloaded Content. 7.5 Managing Media: Meta Data. 8 Industry Players. 8.1 Carriers (Operators). 8.2 Device Manufacturers. 8.3 Technology and Platform Providers. 8.4 Application and Content Developers. 8.5 Content Distributors. 8.6 Industry Associations. 8.7 Government. 9 Research and Design Process. 9.1 Mobile Research Challenges. 9.2 User Research. 9.3 Design Phase Testing. 9.4 Application Usability Testing. 9.5 Market Acceptance (beta) Testing. 10 Example Application: Traveler Tool. 10.1 User Requirements. 10.2 Product Requirements. 10.3 High-level Design Concepts. 10.4 Detailed Design Plan. Appendices. A: Mobile Markup Languages. B: Domain Names. C: Minimum Object Resolution. D: Opt-In and Opt-Out. E: Mobile Companies. Glossary. Index.
Subject Areas: Electronics & communications engineering [TJ]
