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Design for Communication
Conceptual Graphic Design Basics
Elizabeth Resnick (Author)
9780471418290, Wiley
Paperback / softback, published 17 June 2003
272 pages, Photos: 122 B&W, 25 Color; Drawings: 75 B&W, 11 Color
23.5 x 19.2 x 1.5 cm, 0.572 kg
Complete coverage of basic design principles illustrated by student examples
Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians.
This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution.
Assignments are organized from basic to advanced within six sections:
* The elements and principles of design
* Typography as image
* Creative word play
* Word and image
* Grid and visual hierarchy
* Visual advocacy
Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.
Introduction 15 What Is Graphic Design? 15 What Do Graphic Designers Do? 16 I Want to Be a Graphic Designer—Where Do I Begin? 16 The Design Process 17 Why Bother with Such a Long Process When I Just Like to Make Things? 20 Why Should I Do These Assignments? 20 Section 1: The Elements and Principles of Design 23 Star Symbol/Susan Merritt, San Diego State University, San Diego 26 Object Semantics/Kermit Bailey, North Carolina State University, Raleigh 34 Symbol Design/Lisa Fontaine, Iowa State University, Ames 38 Lettermark/Susan Merritt, San Diego State University, San Diego 43 Vinyletteror/Kenneth Fitzgerald, Old Dominion University, Norfolk 49 Letterform as Shape/Jan Conradi, State University of New York at Fredonia 53 Concert Poster/Arnold Holland, California State University, Fullerton 58 Design History Chair/Hank Richardson, Portfolio Center, Atlanta 63 Section 2: Typography as Image 67 Shaping Words/Richard Ybarra, Art Institute of California, San Diego 68 Newspaper Stories—A Typographic Workshop/Jürgen Hefele, Fachhochschule Augsburg, Germany 70 Typographic Self-Portrait/Esen Karol, Mimar Sinan University, Istanbul, Turkey 76 Typographic Self-Portrait/Elizabeth Resnick, Massachusetts College of Art, Boston 79 Typeface Poster/Hyun Mee Kim, Samsung Art and Design Institute, Seoul, Korea 83 Directions Poster/Frank Baseman, Philadelphia University, Philadelphia 86 Poetry in Motion/Elizabeth Resnick, Glenn Berger, Massachusetts College of Art, Boston 91 Section 3: Creative Wordplay 97 Descriptive Pairs/Elizabeth Resnick, Massachusetts College of Art, Boston 99 Letters as Image/Hyun Mee Kim, Samsung Art and Design Institute, Seoul 102 Concrete Poetry/Kenneth Fitzgerald, Old Dominion University, Norfolk 105 Arthur Murray Dance Advertisement/Frank Baseman, Philadelphia University, Philadelphia 109 CD Cover: Typographic Music/Heather Corcoran, Washington University, St. Louis 114 Section 4: Word and Image 121 Word and Image/Elizabeth Resnick, Massachusetts College of Art, Boston 123 Book Cover Design: The Interpretation of Dreams by Sigmund Freud/Elizabeth Resnick, Massachusetts College of Art, Boston 127 Book Cover Design: Einstein’s Dreams by Alan Lightman/Elizabeth Resnick, Massachusetts College of Art, Boston 131 Postage Stamp Design: A Celebration of Cultural Diversity in America/Elizabeth Resnick, Glenn Berger, Massachusetts College of Art, Boston 135 Postage Stamp Design: A Celebration of American Primary Education: Reading, Writing, Mathematics, and Science/Elizabeth Resnick, Massachusetts College of Art, Boston 140 Stamp Design/Michael Burke, Fachhochschule Schwäbisch Gmünd, Germany 145 Sculpture Poster/Tom Briggs, Massachusetts College of Art, Boston 148 Gardening Poster/Karen Berntsen, Carnegie Mellon University, Pittsburgh 151 The Kitchen of Meaning Exhibition Poster/Kermit Bailey, North Carolina State University, Raleigh 154 Section 5: Grid and Visual Hierarchy 159 Typographic History Spread/Elizabeth Resnick, Massachusetts College of Art, Boston 160 Two-Sided Typeface Poster/Judith Aronson, Simmons College, Boston 165 Three Type Specimens/Carol Sogard, University of Utah, Salt Lake City 174 Visual Poetry Calendar/Peggy Re, Beth Hay, University of Maryland, Baltimore County 178 The Science Lecture Series Posters/Elizabeth Resnick, Massachusetts College of Art, Boston 187 Book: Lewis and Clark/Heather Corcoran, Washington University, St. Louis 191 Journey Journal/Gülizar Çepoğlu, London College of Printing, London 195 Section 6: Visual Advocacy 201 The Literacy Poster: Learn to Read/Elizabeth Resnick, Massachusetts College of Art, Boston 203 Human Rights Poster/Elizabeth Resnick, Massachusetts College of Art, Boston 208 Designing Dissent: Advocacy Poster Series/Elizabeth Resnick, Massachusetts College of Art, Boston 212 Happy Deutschland/Jürgen Hefele, Fachhochschule, Augsburg, Germany 218 Three-dimensional Direct Response (Mail) Solicitation/Elizabeth Resnick, Glenn Berger, Massachusetts College of Art, Boston 221 Tolerance Bus Shelter Poster/Frank Baseman, Philadelphia University, Philadelphia 228 Bibliography 235 Instructor Contact Information 247 Index 249
Subject Areas: Industrial / commercial art & design [AK]
