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Critical Marketing
Issues in Contemporary Marketing
Mark Tadajewski (Edited by), Douglas Brownlie (Edited by)
9780470511985, Wiley
Paperback / softback, published 20 March 2008
416 pages
24.6 x 17.1 x 2.4 cm, 0.765 kg
Critical Marketing, edited by Tadajewski and Brownlie, brings together both the historical context and recent developments in critical marketing in a single concise text which includes seminal journal articles by leading experts. Critical Marketing is publishing at a time when there is an increasing emphasis on the need to view marketing practice in its wider political, cultural and social context and the desirability of studying the impact of marketing from multiple perspectives. Critical Marketing is essential reading for students and scholars in marketing, consumer research, cultural studies, sociology and psychology.
Acknowledgements xi Chapter 1 Critical Marketing: A Limit Attitude 1 Chapter 2 Rethinking the Development of Marketing 29 Chapter 3 Prejudice V. Marketing? An Examination of some Historical Sources 33 Chapter 4 Early Development of the Philosophy of Marketing Thought 45 Chapter 5 Consumer Sovereignty, Democracy, and the Marketing Concept: A Macromarketing Perspective 67 Chapter 6 Critical Reflections on Consumer Research 85 Chapter 7 Remembering Motivation Research: Toward an Alternative Genealogy of Interpretive Consumer Research 91 Chapter 8 Evolution, Biology and Consumer Research: What Darwin Knew that We’ve Forgotten 131 Chapter 9 Ethnopsychology: A Return to Reason in Consumer Behaviour 157 Chapter 10 Marketing and Society 183 Chapter 11 Marketing, the Consumer Society and Hedonism 187 Chapter 12 Antiglobal Challenges to Marketing in Developing Countries: Exploring the Ideological Divide 211 Chapter 13 On Negotiating the Market? 245 Chapter 14 Sustainable Marketing 253 Chapter 15 An Ecofeminist Analysis of Environmentally Sensitive Women Using Qualitative Methodology: The Emancipatory Potential of an Ecological Life 271 Chapter 16 Past Postmodernism? 301 Chapter 17 Introspection as Critical Marketing Thought, Critical Marketing Thought as Introspection 311 Chapter 18 The Function of Cultural Studies in Marketing: A New Administrative Science? 329 Contents / ix Chapter 19 Thinking through Theory: Materialising the Oppositional Imagination 345 Chapter 20 Postcolonialism and Marketing 363 Index 385
Mark Tadajewski and Douglas Brownlie
Mark Tadajewski and Douglas Brownlie
Donald F. Dixon
D.G. Brian Jones and David D. Monieson
Donald F. Dixon
Mark Tadajewski and Douglas Brownlie
Mark Tadajewski
Elizabeth C. Hirschman
John O’Shaughnessy
Mark Tadajewski and Douglas Brownlie
John O’Shaughnessy and Nicholas Jackson O’Shaughnessy
Terrence H. Witkowski
Mark Tadajewski and Douglas Brownlie
Ynte K. van Dam and Paul A.C. Apeldoorn
Susan Dobscha and Julie L. Ozanne
Mark Tadajewski and Douglas Brownlie
Stephen J. Gould
Adam Arvidsson
Pauline Maclaran and Lorna Stevens
Gavin Jack
Subject Areas: Business & management [KJ]
