Freshly Printed - allow 7 days lead
Couldn't load pickup availability
Critical Marketing
Issues in Contemporary Marketing
Mark Tadajewski (Edited by), M Tadajewski (Author), Douglas Brownlie (Edited by)
9780470512005, Wiley
Hardback, published 20 March 2008
416 pages
24.4 x 16.8 x 2.9 cm, 0.85 kg
Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. postcolonialism and marketing) previously not examined in detail in marketing.
Acknowledgements xi Chapter 1 Critical Marketing: A Limit Attitude 1 Chapter 2 Rethinking the Development of Marketing 29 Chapter 3 Prejudice V. Marketing? An Examination of some Historical Sources 33 Chapter 4 Early Development of the Philosophy of Marketing Thought 45 Chapter 5 Consumer Sovereignty, Democracy, and the Marketing Concept: A Macromarketing Perspective 67 Chapter 6 Critical Reflections on Consumer Research 85 Chapter 7 Remembering Motivation Research: Toward an Alternative Genealogy of Interpretive Consumer Research 91 Chapter 8 Evolution, Biology and Consumer Research: What Darwin Knew that We’ve Forgotten 131 Chapter 9 Ethnopsychology: A Return to Reason in Consumer Behaviour 157 Chapter 10 Marketing and Society 183 Chapter 11 Marketing, the Consumer Society and Hedonism 187 Chapter 12 Antiglobal Challenges to Marketing in Developing Countries: Exploring the Ideological Divide 211 Chapter 13 On Negotiating the Market? 245 Chapter 14 Sustainable Marketing 253 Chapter 15 An Ecofeminist Analysis of Environmentally Sensitive Women Using Qualitative Methodology: The Emancipatory Potential of an Ecological Life 271 Chapter 16 Past Postmodernism? 301 Chapter 17 Introspection as Critical Marketing Thought, Critical Marketing Thought as Introspection 311 Chapter 18 The Function of Cultural Studies in Marketing: A New Administrative Science? 329 Contents / ix Chapter 19 Thinking through Theory: Materialising the Oppositional Imagination 345 Chapter 20 Postcolonialism and Marketing 363 Index 385
Mark Tadajewski and Douglas Brownlie
Mark Tadajewski and Douglas Brownlie
Donald F. Dixon
D.G. Brian Jones and David D. Monieson
Donald F. Dixon
Mark Tadajewski and Douglas Brownlie
Mark Tadajewski
Elizabeth C. Hirschman
John O’Shaughnessy
Mark Tadajewski and Douglas Brownlie
John O’Shaughnessy and Nicholas Jackson O’Shaughnessy
Terrence H. Witkowski
Mark Tadajewski and Douglas Brownlie
Ynte K. van Dam and Paul A.C. Apeldoorn
Susan Dobscha and Julie L. Ozanne
Mark Tadajewski and Douglas Brownlie
Stephen J. Gould
Adam Arvidsson
Pauline Maclaran and Lorna Stevens
Gavin Jack
Subject Areas: Business & management [KJ]
