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Creativity
Innovation 01.04
Michel Syrett (Author), Jean Lammiman (Author)
9781841123189, Wiley
Paperback / softback, published 29 January 2002
118 pages
17.5 x 12.4 x 1 cm, 0.113 kg
Fast track route to fostering and exploiting a creative dynamic in any organisation Covers the key areas of creative team working and brainstorming, leading projects with a creative output, choosing and backing winning ideas and motivating and rewarding staff Examples and lessons from some of the world's most creative businesses, including AOL Time-Warner, BMW, IDEO and Nortel Networks, and ideas from the smartest thinkers, including Edward de Bono, Gary Hamel, Richard Pascale and W. Chan Kim Includes a glossary of key concepts and a comprehensive resources guide
Introduction to Express Exec
Introduction to Creativity
What is Creativity?
The Evolution of Creativity as a Business Concept
The E-Dimension of Creativity
The Global Dimension
Creativity: The State of the Art
Creativity in Practice: Four Case Studies
Key Concepts and Thinkers
Resources
Ten Ways to Foster Creativity
Frequently Asked Questions (FAQs)
Index
Subject Areas: Business & management [KJ]
