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Creativity at Work
Developing the Right Practices to Make Innovation Happen
"Jeff DeGraff is among the most creative thinkers on business today. The great benefit of Creativity at Work is that it actually sets out a framework and process for achieving innovation and applying it in real business contexts. This is great news for the rest of us who have an acute need to foster innovation in our enterprises."
-- Tom Glocer, CEO, Reuters Group
"Creativity at Work challenges the assumption that creativity is a random act of inspiration. The practices, profiles and tools provide insight for individuals and organizations alike to chart their own course to a more creative future."
-- Mark E. Jones, director, Leadership and Workforce Development, Pfizer Global Research and Development
"Here, at last, is a legible roadmap for the innovation journey. This is the book that can lead managers and executives to the spot marked, 'You are here,' as well as provide solid tools and practical advice for moving forward."
-- Michael Thompson, chair, Department of Organizational Leadership and Strategy, Marriott School, Brigham Young University
Jeff DeGraff (Author), Katherine A. Lawrence (Author)
9780787957254, Wiley
Hardback, published 6 September 2002
240 pages, Drawings: 15 B&W, 0 Color; Tables: 9 B&W, 0 Color; Exhibits: 3 B&W, 0 Color
23.6 x 16 x 2.1 cm, 0.467 kg
“…the well presented ideas are relevant to us all…”(Professional Manager, January 2003)
Although many leaders acknowledge and invest in creativity, we seldom see it hold a credible place in the business development process. Creativity at Work takes a practical approach to creativity, showing how to select practices to produce results and add value. The authors explain how to:
* Understand the creative preferences of organizations, departments, work groups, and individuals
* Identify and compare the different creativity profiles that describe specific purposes, practices, and people
* Produce the desired results by developing the right practices
* Blend creativity practices to meet the complex needs that characterize most work situations
o Develop required creative abilities in a team and in oneself
Series Foreword xiii Preface xv 1 The Creativity Map: Discovering Your Best Practices for Creativity at Work 1 2 Assessing Your Creativity Situation: Mapping Where You Are and Where You Need to Go 21 3 Imagine Practices: Breakthrough Creativity Through Jump-Starting and Forecasting 55 4 Invest Practices: Profitable Creativity Through Partnering and Portfolios 81 5 Improve Practices: Incremental Creativity Through Modular Design and Development and Process Improvement Systems 111 6 Incubate Practices: Sustainable Creativity Through Talent Scouting and Idea Spaces 139 7 Putting It Together: Guiding, Managing, and Integrating Creativity 167 Notes 195 Additional Resources and Readings 205 The Authors 213 Index 215
Subject Areas: Business & management [KJ]
