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Creative Execution
What Great Leaders Do to Unleash Bold Thinking and Innovation
Eric Beaudan (Author)
9781118351093, Wiley
Hardback, published 15 June 2012
272 pages
23.1 x 16 x 2.3 cm, 0.544 kg
The ultimate game-changer for reinventing strategy and igniting people Whether it was Alexander the Great or Lord Horatio Nelson, the management team at Toyota or Google, the indisputable alchemy of strategy, execution, and leadership led to each's phenomenal success. With years of experience assessing and developing executive talent, author Eric Beaudan examines the essence of such a dynamic mix, summed up as "Creative Execution," showing how organizations and individuals can attain, or reach for, unheralded levels of success. Profiling extraordinary leaders and the uncommon leadership tactics that are their hallmark, the book also includes proprietary research and firsthand experiences with clients across the globe, illustrating the principles of Creative Execution in action. With tactics, strategies, and calls to action to help any organization shape and apply the dynamics of Creative Execution, this powerful one-volume manifesto will help any leader get in the trenches, learn firsthand the impact of their decisions, and restore ingenuity, cooperation, and a sense of collective commitment to the workplace.
FOREWORD ix ACKNOWLEDGEMENTS xiii INTRODUCTION 1 CHAPTER 1: ALEXANDER AT GAUGAMELA 17 CHAPTER 2: NELSON AT TRAFALGAR 39 CHAPTER 3: YAMAMOTO AT PEARL HARBOR 57 CHAPTER 4: FROM DESERT STORM TO IRAQI FREEDOM 81 CHAPTER 5: CREATIVE EXECUTION MARCHES EAST 111 CHAPTER 6: TOYOTA’S ROAD TO SUPREMACY 127 CHAPTER 7: THE FOUR SEASONS PUTS ON THE RITZ 149 CHAPTER 8: GOOGLE OGLES MICROSOFT 173 CHAPTER 9: CREATIVE EXECUTION IN ACTION 197 CHAPTER 10: BECOMING A CREATIVE EXECUTION LEADER 217 ENDNOTES 231 INDEX 243 ABOUT THE AUTHOR 253
Subject Areas: Business & management [KJ]
