CPR for Nonprofits
Creative Strategies for Successful Fundraising, Marketing, Communications, and Management

Alvin H. Reiss (Author)

9780787952419, Wiley

Paperback / softback, published 6 October 2000

240 pages
22.8 x 15.4 x 1.5 cm, 0.331 kg

"Alvin Reiss has assembled many of the key types of challengesfacing nonprofits today and has found great examples of successfulsolutions for each. I find this book necessary and most helpful."(John Thomas, VP Communications, IndepAndent Sector)

"A significant contribution filled with timely models that work.This important new resource for nonprofit governance and managementprovides essential help when needed--now." (Frances Hesselbein,chairman, The Peter F. Drucker Foundation for NonprofitManagement)

"One of the fastest rising powers in American life today is thenonprofit sector. In the arts, in environment, health, and otherfields, nonprofit organizations are making their voices heard andtheir muscles felt. Here, in one revealing case study afteranother, Alvin Reiss offers them practical ways to reach out in newways. In doing so, CPR for Nonprofits also helps us understand whythe influence of civil society grows as that of governmentdeclines." (Alvin Toffler, futurist and author of Future Shock, TheThird Wave, Creating a New Civilization, and other influentialbooks about the future)

"Alvin H. Reiss strikes again--and not only about the contemporaryrealities and practicalities of our exotic field, but now extAndinghis wisdom even more widely, via his CPR for Nonprofits. GET IT,READ IT, BENEFIT BY IT!" (Danny Newman, Lyric Opera of Chicago, andauthor of Subscribe Now!)

In this innovative, practical guide, Alvin H. Reiss shows howdozens of organizations have developed creative strategies fortackling the real-life fundraising, marketing, and managementchallenges that nonprofits face every day.

In an easy-to-follow format, Reiss introduces a real Challengefaced by a nonprofit, guides readers through the steps theorganization took in developing a Plan to meet the challenge, andthen presents the Result of the organization's plan. The bookoffers accessible, adaptable strategies for dealing with a broadspectrum of nonprofit concerns, such as increasing attAndance atspecial events, stepping up board involvement in fundraising, andhandling negative press. Throughout the book, Reiss poses thepractical questions readers need to answer in order to apply thecase study strategies to their own organizations' experience.

Getting Your Message Heard.

Making Your Event Special.

Asking for Money.

Involving Your Board and Reaching Your Audiences.

Pursuing The Corporate Dollar.

Employing A Businesslike Approach.

Maximizing Your Grass Roots Potential.

Subject Areas: Business & management [KJ]