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Courting the Wealthy

. MGR (Author)

9781118692073, Wiley

Paperback / softback, published 9 July 2013

64 pages
27.9 x 21.6 x 0.3 cm, 0.173 kg

Originally published by Stevenson, Inc., this practical resource features dozens of cultivation examples and strategies used by various charities and nonprofit organizations to increase major gifts. In addition to useful relationship-building techniques, tips, and procedures, it also includes helpful examples of forms, letters, management reports, and other documents.

Important topics covered include:

  • From cultivation to realized gifts
  • Researching major gifts
  • Factors donors want to know
  • Grow your investor pool
  • Focused fundraising plans
  • Community engagement
  • Finding pockets of wealth
  • Upper-level membership perks
  • Membership structures
  • Board member engagement
  • Advisory committees
  • Donor communication
  • Leveraging existing endowments
  • Donor walls
  • Donor recognition
  • Leveraging board members
  • Stewardship techniques
  • Corporate and business relationships

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Front Matter (Pages: 1-3)

CHAPTER 1 Systems & Procedures for Managing the Cultivation Process (Pages: 4-8)

CHAPTER 2 The Empathy Factor: Keying in on Donors' Wants, Needs (Pages: 9-11)

CHAPTER 3 Forming First-Time Relationships (Pages: 12-16)

CHAPTER 4 Put Out the Welcome Mat (Pages: 17-19)

CHAPTER 5 Targeted Cultivation (Pages: 20-24)

CHAPTER 6 Create Programs Aimed at Building Relationships (Pages: 25-31)

CHAPTER 7 Cultivate & Engage Your Board (Pages: 32-36)

CHAPTER 8 Involvement Opportunities that Lead to Investment (Pages: 37-41)

CHAPTER 9 Cultivating Planned Gifts (Pages: 42-46)

CHAPTER 10 Varied Communications that Serve to Cultivate (Pages: 47-51)

CHAPTER 11 Donor Recognition as a Form of Cultivation (Pages: 52-56)

CHAPTER 12 Stewardship as a Form of Cultivation (Pages: 57-61)

Subject Areas: Business & management [KJ]
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