Consuming Television
Television and its Audiences

Bob Mullan (Author)

9780631202332, Wiley

Hardback, published 27 February 1997

256 pages
25 x 15 x 1.5 cm, 0.652 kg

"An invaluable book; the author knows a very great deal about television in a global sense and writes with a huge amount of infectious enthusiasm." Ian Mowatt, Glasgow Caledonian University

Consuming Television is a textbook designed to introduce students to the role of television in contemporary society and to encourage an understanding of what contemporary audiences are all about.

• Written clearly and simply, and devoid of jargon
• Covers both the empirical and theoretical ground in a lively manner
• Unlike most books on the television audience, this volume looks at the programmes themselves, as well as the production process (including policies which affect television production)

Introduction.

1. Audiences.

Subject Areas: Sociology & anthropology [JH]