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Consumer Behaviour
Martin M. Evans (Author), Gordon Foxall (Author), Ahmad Jamal (Author)
9780470994658, Wiley
Paperback / softback, published 31 March 2009
576 pages
25.9 x 19.6 x 2.3 cm, 1.202 kg
Building on the success of the first edition , the new edition of of Consumer Behaviour has been fully revised and updated to be even more student friendly. Through the author teams seven decades of teaching and researching experience they have discovered that the application of concepts via practical examples is the best delivery method for effective lerning. Consumer Behaviour is a European text that is built around how students actaully learn consumer behaviour. Evans, Foxall and Jamal offer a mainstream consumer behaviour textbook, based on semesterised compulsory or optional modules on undergraduate and postgraduate business and marketing programmes. The student centred approach is manifested in the use of cases and exercises to be used in participative and applied ways, reflecting the clear trend towards student centred and application-based marketing courses.
About the Authors xi Preface to the Second Edition xiii Acknowledgements xvi Part 1 Individual Aspects of Consumer Behaviour 1 Chapter 1 Consumer Motives and Values 3 Chapter 2 Consumer Response to Marketing Actions: 1 Exposure, Attention, Perception 45 Chapter 3 Consumer Response to Marketing Actions: 2 Learning and Attitudes 89 Chapter 4 Consumer Response to Marketing Actions: 3 Action, Post-Purchase Dissonance, Consumer Involvement 125 Chapter 5 Consumer Demographics 154 Chapter 6 Consumer Psychographics 190 Article D Smeesters and N Mandel (2006) Positive and Negative Media Image Effects on the Self. Journal of Consumer Research, Vol 32, pp 576–582 228 Part 2 Social and Group Aspects of Consumer Behaviour 239 Chapter 7 Social Group, Tribal and Household Buying Influences 241 Chapter 8 Culture and Subculture 284 Article S McKechnie and C Tynan (2006) Social Meanings in Christmas Consumption: An Exploratory Study of UK Celebrants’ Consumption Rituals. Journal of Consumer Behaviour, Vol 5, pp 130–144 320 Part 3 Integrated Approaches To Consumer Behaviour 337 Chapter 9 New Product Buying 339 Chapter 10 Repeat, Loyal and Relational Buying 369 Chapter 11 Data-Based Consumer Behaviour 404 Chapter 12 Consumer Misbehaviour 435 Chapter 13 Organizational Buying Behaviour 458 Article P A Norberg and D R Horne (2007) Privacy Attitudes and Privacy-Related Behavior. Psychology & Marketing, Vol 24(10): 829–847 481 Glossary 495 References 513 Index 547
Subject Areas: Business & management [KJ]
