Consumer Behaviour
A European Perspective

Gerrit Antonides (Author), W. Fred van Raaij (Author)

9780471975137, Wiley

Paperback / softback, published 29 April 1998

644 pages
24.4 x 16.9 x 3.6 cm, 1.134 kg

Vom sozialwissenschaftlichen Standpunkt aus wird hier das Verbraucherverhalten in Europa analysiert. Zahlreiche Beispiele und Daten zur Soziodemographie, zur Meinung des Verbrauchers, zum Einsatz von Medien, zum finanziellen Verhalten und zu Umweltaspekten machen das Buch zu einer wertvollen Hilfe in Marktforschung und Öffentlichkeitsarbeit. (03/98)

Introduction and Overview.

MACRO-FACTORS IN CONSUMPTION.

Demographic Development.

Cultural Development.

Supply and Use of Products and Services.

Consumerism and Consumer Policy.

BASIC PROCESSES.

Perception and Categorization.

Meaning Structure and Values.

Motivation and Consumer Behaviour.

Attitudes and Emotions.

Learning Processes.

Decision Processes.

Situation and Behaviour.

SOCIAL PROCESSES.

Families and Household Production.

Reference Groups.

Innovation.

Lifestyle and Consumption of Time.

Media Use.

Shopping Behaviour.

Financial Behaviour.

Age Groups and Ethnic Consumer Groups.

AFTER-SALES PROCESSES.

Consumer Satisfaction and Complaints.

Consumption and the Environment.

Welfare and Ownership.

APPLICATIONS.

Market Segmentation and Product Differentiation.

Consumer Research.

Epilogue.

Indexes.

Subject Areas: Business & management [KJ]