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Consumer Behavior

Ayalla Ruvio (Author), Dawn Iacobucci (Author)

9781119912415, Wiley

Paperback / softback, published 19 February 2024

368 pages
25.2 x 20.1 x 1.8 cm, 0.635 kg

In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset of consumer behaviors, and the ethical aspects of consumer behavior.

The authors draw on extensive consumer behavior research and teaching experience to offer a streamlined pedagogical framework designed to provide a contemporary and fresh voice in the discipline. Consumer Behavior is ideal for undergraduates, graduate, MBAs, and executives seeking new insights to better understand consumers. In this edition, you'll find:

  • An easy-to-follow introduction to and overview of consumer behavior
  • The consumer buying process
  • A throughgoing focus on global, ethical, and social media issues relevant to consumer behavior
  • Supplementary materials for instructors, including PowerPoint slides and a Test Bank

Part I - Introduction: Consumer Behavior Insights         

1. Introduction: Consumers are Key to a Company’s Success          
2. Consumers’ Insights as Drivers of Marketing Strategies           
3. How (and Why) to Listen to Consumers

Part II - Consumer Buying Process         

4. How Consumers Make Decisions            
5. Post-Purchase Behavior         
6. The Irrational Consumer: Biases and Situational Effects on Consumers’ Decision-Making

Part III - Unveiling the Black Box of the Consumer Buying Process   

7. Consumer Motivation and Emotions           
8. Consumer Personality and Self-Concept           
9. Learning and Memory         
10. Consumer Attitude Formation and Change       
11. Consumers’ Perception        
12. Consumers’ Social and Cultural Context

Part IV - Diverse Perspectives That Comprise Us All         

13. The Global Consumer        
14. Social Media       
15. Do Good Consumption

Subject Areas: Business & management [KJ]
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