Consumer Behavior Analysis in E-commerce Platforms

Rajiv Chopra (Author)

9781779564092

Hardback, published 30 April 2026

425 pages
22.9 x 15.2 x 1.5 cm, 0.666 kg

This book investigates the factors influencing consumer behavior in online shopping environments. Covering decision-making processes, user experience design, and personalization strategies, it examines the role of data analytics and AI in predicting consumer trends. It highlights successful strategies used by leading e-commerce platforms. The book is a valuable resource for students, researchers, and professionals in e-commerce, marketing, and consumer psychology.

• Chapter 1 Introduction to Consumer Behavior in e-Commerce
• Chapter 2 Theoretical Frameworks for Consumer Behavior
• Chapter 3 Online Consumer Decision Making
• Chapter 4 Website Design and User Experience (UX)
• Chapter 5 Personalization and Recommendation Systems
• Chapter 6 E-Commerce Business Models
• Chapter 7 Trust and Security Issues
• Chapter 8 Challenges and Opportunities of E-Commerce
• Chapter 9 Big Data and Predictive Analytics
• Chapter 10 Emerging Trends in E-Commerce Consumer Behavior