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Consulting For Dummies
Bob Nelson (Author), Peter Economy (Author)
9780470178096, Wiley
Paperback / softback, published 9 May 2008
384 pages
23.1 x 18.5 x 2.5 cm, 0.499 kg
A clear, concise resource for entering this lucrative career field
Consulting For Dummies, 2nd Edition includes a reorganization and narrower focus of the topic, with new or updated information that delves into the specifics of running your own consulting business. There is greater emphasis on the business of consulting, along with financial and legal issues involved in setting up a consulting business, deepening coverage of consulting proposals, and entirely new chapters on higher-level consulting issues that more-established consultants are demanding.
Introduction 1 Part I: So You Want to Be a Consultant 7 Chapter 1: Introducing the Wonderful World of Consulting 9 Chapter 2: Determining Whether Consulting Is Right for You 21 Chapter 3: Taking the Plunge into Consulting (Or at Least Getting Your Feet Wet) 35 Part II: Getting Your Consulting Business Off the Ground 49 Chapter 4: Setting Up Your Consulting Firm 51 Chapter 5: Getting a Grip on Legalities, Finances, and Ethics 71 Chapter 6: Setting Your Fees 89 Part III: The Short Course in Consulting 107 Chapter 7: Defining the Problem and Writing a Winning Proposal 109 Chapter 8: Collecting the Client Data You Need 127 Chapter 9: Problem-Solving and Developing Recommendations 137 Chapter 10: Tell It Like It Is: Presenting Your Recommendations 147 Chapter 11: Implementation: Making Your Prescriptions Stick 159 Part IV: Selling Your Consulting Services 167 Chapter 12: The ABCs of Selling 169 Chapter 13: Getting the Word Out: Promoting Your Business 185 Chapter 14: Building Business and Referrals through Current Clients 199 Chapter 15: Building Business with New Clients 211 Part V: Taking Care of Business 229 Chapter 16: Contracting for Business: It’s a Deal! 231 Chapter 17: Keeping Track of Your Time and Money 249 Chapter 18: Communicating Your Way to Success 263 Chapter 19: Troubleshooting Common Consulting Issues 277 Part VI: Taking Your Consulting Business to the Next Level 289 Chapter 20: Building on Your Success 291 Chapter 21: Advanced Pricing Strategies 301 Chapter 22: Enhancing Your Image and Reputation 311 Part VII: The Part of Tens 321 Chapter 23: Ten Ways to Improve Your Cash Flow 323 Chapter 24: Ten Effective Marketing Strategies for New Business 329 Chapter 25: Ten Ways to Build Business with a Client 335 Index 341
Subject Areas: Business & management [KJ]
