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Complete MBA For Dummies

Kathleen Allen (Author), Peter Economy (Author)

9780470194294, Wiley

Paperback / softback, published 4 January 2008

432 pages
22.9 x 18.8 x 2.3 cm, 0.59 kg

Your guide to understanding the basics of an MBA

Want to get an MBA? The Complete MBA For Dummies, 2nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today’s most innovative business strategies. From management to entrepreneurship to strategic planning, you’ll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing.

This fun, easy-to-access guide is full of useful information, tips, and checklists that will help you lead, manage, or participate in any business at a high level of competence. You’ll find out how to use databases to your advantage, recognize and reward your employees, analyze financial statements, and understand the challenges of strategic planning in a global business environment. You’ll also learn the basic principals of accounting, get a grip on the concepts behind stocks and bonds, and find out how technology has revolutionized everything from manufacturing to marketing. Discover how to:

  • Know and respond to your customers’ needs
  • Handle budgets and forecasts
  • Recruit and retain top people
  • Establish and run employee teams
  • Use Sarbanes-Oxley to your company’s advantage
  • Negotiate with the best of them
  • Build long-term relationships with clients
  • Avoid common managerial mistakes
  • Improve cash flow
  • Market your products and services
  • Make the most of your advertising dollar

Once you know what an MBA knows, the sky’s the limit. Read The Complete MBA For Dummies, 2nd Edition, and watch your career take off!

Introduction 1

Part I: The New, Improved World of Business 7

Chapter 1: The MBA in a Nutshell 9

Chapter 2: Today’s Hottest Business Trends 19

Chapter 3: Entrepreneurship for Everyone 31

Chapter 4: Global Business: Fun and Profit in Katmandu 51

Chapter 5: Polish Your Crystal Ball for Some Strategic Planning 69

Part II: Managing a Business in the New World 91

Chapter 6: Managing Is Hard; Leading Is Even Harder 93

Chapter 7: Carrots and Sticks: The ABCs of Motivating Employees 113

Chapter 8: Hiring and Firing: How to Get Good Employees and Keep Them 131

Chapter 9: One for All and All for One: Building Teams That Really Work 151

Part III: Money: What You Don’t Know Will Hurt You 167

Chapter 10: All You Ever Wanted to Know about Accounting 169

Chapter 11: Working Your Way through Financial Statements 191

Chapter 12: Deciphering the Mysteries of Financial Planning and Analysis 203

Chapter 13: Understanding Stocks and Bonds 225

Chapter 14: It Takes Money to Make Money 243

Part IV: Marketing in the New World 261

Chapter 15: You Are Nothing without a Customer 263

Chapter 16: Getting Noticed with Advertising and Promotion 285

Chapter 17: Navigating the New World of Selling 299

Part V: Other Important Stuff 315

Chapter 18: Manufacturing and Distribution: It’s a Brave New World 317

Chapter 19: The Ins and Outs of Risk Management 335

Chapter 20: In Business, Everything Is Negotiation 351

Chapter 21: Econ 101: The Basics of Economics 365

Part VI: The Part of Tens 377

Chapter 22: Ten Biggest Mistakes Managers Make 379

Chapter 23: Ten Effective Ways to Market Your Products and Services 385

Chapter 24: Ten (Or So) Steps to Improve Your Cash Flow 391

Index 395

Subject Areas: Business & management [KJ]
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