• Competitive Strategy For Dummies (Paperback / softback) 9780470779309
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Competitive Strategy For Dummies

Richard Pettinger (Author)

9780470779309, Wiley

Paperback / softback, published 2 April 2009

392 pages
23.9 x 19.3 x 3.8 cm, 0.726 kg

Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business.

This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms. It shows readers how to use competitive tools and strategies to understand the underlying forces of competition in industry and business and apply them to assess industries, understand competitors, choose competitive positions and gain - and maintain competitive advantage.

Chapters include:

  • What Competitive Strategy actually is
  • The foundations of strategy and the five forces of competition
  • Assessing the competition and strategic management in action
  • Developing a competitive strategy
  • Looking to the future and mergers and acquisitions

Introduction 1

Part I: Laying the Foundations of Competitive Strategy 7

Chapter 1: Gearing Up to Get Competitive 9

Chapter 2: Laying the Foundations of Strategy 23

Part II: Being Competitive 41

Chapter 3: Feeling the Effects of the Forces of Competition 43

Chapter 4: Scanning and Analysing Your Competitive Environment 61

Chapter 5: Looking to Leadership 85

Part III: Putting Strategic Management into Action 101

Chapter 6: Assessing Your Competition 103

Chapter 7: Appraising Investments 125

Chapter 8: Finessing Your Finances 147

Chapter 9: Matching Products and Services with Your Customers and Clients 167

Chapter 10: Putting Your Competition in Context 189

Part IV: Enhancing Your Competitive Strategy 203

Chapter 11: Pulling Together a Comprehensive Strategic Plan 205

Chapter 12: Defining and Establishing Organisation Structure and Culture 219

Chapter 13: Doing The Right Things: Ethics 237

Chapter 14: Wrangling with Risk 253

Part V: Looking Towards Your Future 275

Chapter 15: Venturing Into Mergers, Acquisitions and Takeovers 277

Chapter 16: Getting the Big Picture: Globalisation 293

Chapter 17: Pointing Your Company Towards the Future 311

Part VI: The Part of Tens 325

Chapter 18: Ten (Or So) Great Books on Competitive Strategy in Action 327

Chapter 19: Ten (Or So) Questions to Ask About Any Corporate Investment 333

Chapter 20: Ten Tips on Mergers and Acquisitions 339

Chapter 21: Ten (Or So) Top Ways to Manage Risk 347

Index 355

Subject Areas: Economics [KC]
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