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Compete Smarter, Not Harder
A Process for Developing the Right Priorities Through Strategic Thinking

William Putsis (Author)

9781118708712, Wiley

Hardback, published 6 December 2013

224 pages
22.6 x 15 x 2.3 cm, 0.454 kg

How to compete in the right space for greater profitability and growth

The Internet, mobile technology, the ubiquity of information and the availability of big data have dramatically increased the speed and impact of success and failure. Companies today know that they must be competitive, but precisely where, and more importantly how, to compete is not always easy to identify—until now. Compete Smarter, Not Harder explains how to prioritize market opportunities so that a company's strengths in one area can be leveraged across multiple markets. Using cutting-edge academic research and extensive industry practice, author William Putsis outlines the strategic decisions needed to determine which space provides the best margins, overall profitability, and growth potential.

  • Details a step-by-step process for strategic prioritization, from strategic market selection to the tactics of execution, providing competitive advantage across markets
  • Written by Doctor William Putsis, a professor of marketing, economics, and business strategy at the University of North Carolina at Chapel Hill, who has consulted and led executive development efforts with leading companies throughout the world

Prioritize with conviction. Make absolutely sure that all of your hard work goes toward the right space.

Introduction 3

CHAPTER 1 The Importance of Fundamentals 15

CHAPTER 2 Finding the Right Market Opportunities 37

CHAPTER 3 Managing the Risk of Growth 51

CHAPTER 4 Choosing and Competing Effectively in the Right Space 65

CHAPTER 5 Targeting the Right Customers in the Right Space with the Right Offering 81

CHAPTER 6 Understanding Your Customers in the Right Space 115

CHAPTER 7 Vertical Incentive Alignment and Asset Specificity 137

CHAPTER 8 Setting Tactics in Today’s Environment 153

CHAPTER 9 What Is So Different about Today? Conclusions and Lessons for the Future 177

Notes 193

Index 205

Subject Areas: Business & management [KJ]
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