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Communications Writing and Design
The Integrated Manual for Marketing, Advertising, and Public Relations

John DiMarco (Author)

9781119118909, Wiley

Hardback, published 13 June 2017

224 pages
25.2 x 19.3 x 1.8 cm, 0.68 kg

Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.

  • Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles
  • Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques
  • Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work
  • Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises
A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors

Acknowledgements vii

Foreword ix

Preface xi

1 The Connectivity between Research, Writing, and Design 1

2 Writing Technical, Persuasive, and News Communication 9

3 Communication Design 45

4 Creative Research Methods 83

5 Design Tools 103

6 Marketing Projects 123

7 Advertising Projects 145

8 Public Relations Projects 163

9 Social Media for Marketing, Advertising, and Public Relations 191

Index 199

Subject Areas: Sociology & anthropology [JH]
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