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Color Trends and Selection for Product Design
Every Color Sells A Story
A must read for color manufacturers, product designers, plastics processors, and marketing managers, this complete guide to the process of color selection for industry takes the reader from the basic principles of color to the finished product design
Doreen Becker (Author)
9780323393959, Elsevier Science
Hardback, published 9 June 2016
284 pages
22.9 x 15.1 x 2.2 cm, 0.63 kg
Color Trends and Selection for Product Design: Every Color Sells a Story speaks to the needs of the manufacturing level where colorants are developed, helping manufacturers to understand where their colors will sell and for what period of time these products will be viable. It covers issues such as stability, color measurement, and new methods of incorporation, which are critical in the development of new colorants. The book helps product designers more effectively reach their target audiences by helping them understand more about how colors are chosen for particular markets and how certain colors will perform in designs, including how to evaluate color under different lighting conditions and in, or on, different materials. Knowing how colors will perform in each material and how they will be seen on a store shelf or show room floor is vital. The book gives an important insight into future trends, including new design methods for creating color prototypes and regulatory requirements. The color designer needs to better understand the world of the color formulator, and the formulator conversely needs to understand the needs of the designer, so this book is written for both.
1. Color Trends - An Historical Perspective2. The Development of Color Trends3. Color Influencers4. Principles of Color Science5. Color Measurement6. Effect Pigments & New Colors7. Coloring Plastics8. Coloring Films9. Green Colors and Products10. Regulatory Restrictions11. Evolution of Pigments and Dyes12. Applications of Color13. Color Selection Process14. Product Colors15. Summary and Conclusions
Subject Areas: Materials science [TGM], Technical design [TBD], Engineering: general [TBC]
