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Code Halos
How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business

Malcolm Frank (Author), Paul Roehrig (Author), Ben Pring (Author)

9781118862070, Wiley

Hardback, published 7 May 2014

256 pages
23.6 x 16 x 2.3 cm, 0.44 kg

"All in all, this is an easy read on an interesting topic... it will help you to predict and prepare for changes in the way your company does business in the future" (B2B Marketing, July 2014)

Harness "Code Halos" to gain competitive advantage in the digital era

Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Today's outliers in revenue growth and value creation are winning with a new set of rules. They are dominating by managing the information that surrounds people, organizations, processes, and products—what authors Malcolm Frank, Paul Roehrig, and Ben Pring call Code Halos. This is far beyond “Big Data” and analytics. Code Halos spark new commercial models that can dramatically flip market dominance from industry stalwarts to challengers. In this new book, the authors show leaders how digital innovators and traditional companies can build Code Halo solutions to drive success. The book:

  • Examines the explosion of digital information that now surrounds us and describes the profound impact this is having on individuals, corporations, and societies;
  • Shows how the Crossroads Model can help anticipate and navigate this market shift;
  • Provides examples of traditional firms already harnessing the power of Code Halos including GE's "Brilliant Machines," Disney's theme park "Magic Band," and Allstate's mobile devices and analytics that transform auto insurance.
With reasoned insight, new data, real-world cases, and practical guidance, Code Halos shows seasoned executives, entrepreneurs, students, line-of-business owners, and technology leaders how to master the new rules of the Code Halo economy.

Disclaimer v

Acknowledgments vii

Introduction: The Value of the Virtual 1

Part I: Digits Over Widgets: The Next Age of Business and Technology

Chapter 1: “Will It Happen to Us?” 9
A Trillion-Dollar Opportunity or an Extinction Event

Chapter 2: The Personal Code Halo: 16
Press “1” for the Real You

Chapter 3: The Five Business Code Halos: 28
Connecting Customers, Products, and Organizations

Chapter 4: The Anatomy of a Winning Code Halo Solution 38

Chapter 5: The SMAC Stack: 56
The New Technology of Code

Chapter 6: The Pattern of Digital Disruption: 70
The Crossroads Model

Chapter 7: The Code Halo Economy: 85
The Economics of Information

Part II: Four Principles for Success in the Code Halo Economy

Chapter 8: Delivering Beautiful Products and Experiences 102

Chapter 9: Don’t Be Evil 2.0: 117
Earning—and Keeping—Trust in a Transparent World

Chapter 10: Manage Your Career Based on Code: 145
Winning in the Wirearchy

Chapter 11: Make IT Your Halo Heroes: 158
Transform Your Technology Organization

Part III: Winning with the Crossroads Model

Chapter 12: Seize Advantage During Ionization: 176
Sense, Innovate, and Prepare to Pilot

Chapter 13: Create a Spark: 194
Pilot Your Best Code Halo Solutions

Chapter 14: Enrich and Scale at Internet Speed: 210
Turn a Spark into a Blaze

Conclusion: Winning in the New Code Rush 224

Notes 228

Photo Credits 237

Index 238

Subject Areas: Business & management [KJ]
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