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Clarifying Communication Theories
A Hands-On Approach
Gerald Stone (Author), Michael Singletary (Author), Virginia P. Richmond (Author)
9780813802923, Wiley
Paperback / softback, published 1 May 1999
348 pages
27.9 x 21 x 1.9 cm, 0.828 kg
A textbook and workbook introducing several theories of human and mass communication in a straightforward manner. Relying heavily on examples and exercises, the chapters are relatively short and include a founding or early journal article and reference to a more recent article that can be assigned. Instructors can use the book as a core text supplemented with readings and lectures, or as a supplement.
Preface vii PART ONE - Theoretical Foundations PART TWO - Human Communication PART THREE - Mass Communication PART FOUR- Research Methods Name Index 346 Subject Index 353
Subject Areas: Electronics & communications engineering [TJ]
