China's Publishing Industry
From Mao to the Market

Presents a portrait of the contemporary Chinese publishing industry, analyzing how its structures are influenced by state and market forces

Qidong Yun (Author)

9780081009192

Paperback / softback, published 29 August 2018

320 pages
22.9 x 15.1 x 2.1 cm, 0.53 kg

China's Publishing Industry presents a portrait of the contemporary Chinese publishing industry in its political and commercial contexts, and analyses how its structures are influenced by the state and by market forces. Starting with an overview of the publishing business in China, this book takes a long view of the profound changes in China's publishing industry, covering a period from the 'socialist transformation' under Mao to the more recent reforms, such as the conglomeration and corporatisation, of the industry. The book investigates the impact of the changing social, economic and ideological environment on the structure and operation of the publishing industry, and explores how the burgeoning digital publishing business is shaped by the broader social context. It reveals that the process of commercialisation in China's publishing industry has been marked by persistent tensions and contradictions, and demonstrates, through case studies, how these tensions have impacted everyday practices.

1. Introduction 2. Mapping Book Publishing in China 3. From Communization to Commercialization: China’s Publishing From 1949 to 1992 4. Ideology and the Commercialization of Book Publishing in China 5. Conglomeration: The Formation of Publishing Groups 6. Corporatization: The Transition to Enterprises 7. Digital Publishing: Challenges and Opportunities 8. Politics, Profit and Digital Prospect: Guangdong Provincial Publishing Group as a Case 

Subject Areas: Community & outreach services [GLMX], Library, archive & information management [GLC], Library & information sciences [GL]