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Catch of the Decade
How to Launch, Build and Sell a Digital Business
Gabby Leibovich (Author), Hezi Leibovich (Author)
9780730388494, Wiley
Paperback / softback, published 8 October 2020
304 pages
22.6 x 15.2 x 2.8 cm, 0.386 kg
‘Gabby and Hezi were always the most looked-up-to duo in ecommerce and they truly taught me how to trade!’ Real stories and advice from digital entrepreneurs who have learned what it takes to succeed In Catch of the Decade, two of Australia’s most successful online superstars reveal how they’ve built, launched, merged, and sold some of the most disruptive businesses in Australia today: Catch, Scoopon, Menulog and Luxury Escapes. This book contains little-known secrets and strategies that will help you shorten your learning curve, avoid mistakes, and bring your business dream alive. The wisdom revealed in this book is hard won: brothers Gabby and Hezi Leibovich started with no money and no connections, turned their drawbacks into assets, and came out on top. You’ll learn how they rode the waves of entrepreneurialism and worked their way up. For the first time, the Leibovich brothers are telling their story, in their own words, and you’ll learn how they got where they are today. Follow in their footsteps with over 200 bite-sized entries that are both inspirational and useful. Pick up Catch of the Decade and get moving!
Nick Molnar, CEO, Afterpay
‘The Leibovich brothers are pioneers of Australian ecommerce. You cannot afford to not read this book.’
Christine Holgate, Group Chief Executive Officer & Managing Director, Australia Post
Introduction vii Part I: Getting started 1 1 How it all began 3 2 Working together 27 3 Gaining momentum 45 4 Recession? Shmecession! 69 5 Idea by midnight, execute by midday 83 6 Catch us if you can 103 Part II: Ramping up 117 7 Time to scale 119 8 Running fast 129 9 The robots are coming! 153 10 The Catch culture 163 11 Meanwhile, back at Menulog … 175 Part III: Full speed ahead 187 12 It takes two 189 13 A new era 201 14 Time for some major changes 211 15 The marketplace beckons 215 16 To list, or not to list: that is the question 245 17 Wesfarmers come calling 255 18 A final note: how to really succeed in business 263 Goodbye, farewell and good luck 265 Acknowledgements 273 Index 277
Subject Areas: Business & management [KJ]
