Cases in Consumer Behaviour

Gerrit Antonides (Edited by), W. Fred van Raaij (Edited by)

9780471987819, Wiley

Paperback / softback, published 28 April 1999

184 pages
22.5 x 15.2 x 1.1 cm, 0.284 kg

Eine Sammlung von Fallstudien zum Thema Kundenverhalten: Untersucht werden mentale, emotionale und physische Aspekte, die bei der Auswahl, dem Kauf, der Benutzung und der Entsorgung von Produkten oder Dienstleistungen eine Rolle spielen. Gedacht ist der Band als Ergänzung und Arbeitsmittel zum Lehrbuch "Consumer Behaviour: A New Perspective". (03/99)

Hold Me, Thrill Me, Taste Me, Love Me (D. McLoughlin).

Yarner Water (A. Fagraeus, et al.).

The Body Shop: Societal Values in the Store (G. Antonides).

Attitudes Towards Recycling of Household Waste (M. Piacentini).

The Case of the Model Railway Purchase (E. Kirchler & C. Rodler).

But Marriage Means Sharing -
Doesn't It..? (C. Burgoyne).

'No One Buys No Name Trainers...' (M. Hogg & S. Herelle).

I'm in Control (J. Mannak & J. Schoormans).

Product Placement (D. Read).

Advertising with Power or Suspicion? (M. de Kruijk & W. van Raaij).

Food Shopping Styles in Hungary (J. Simon, et al.).

Hurry -
Only Whilst Stocks Last...? (E. Betts & P. McGoldrick).

Consumer Borrowing Decisions (R. Ranyard).

A Single Currency for Europe -
The Euro (W. Van Raaij & Y. van Everdingen).

Age-Lite (P. Klumb).

Dissatisfied with Doing the Dishes (J. Loef).

The Behaviour of the Young Towards Luxury Products (D. Allérès).

Pasta in Europe (G. Panigyrakis & C. Veloutsou).

Andrex Comes Out of the Closet (A. Yentis & J. Bond).

Consumers' Evaluations of Products Labelled 'Made in Europe' (G. Schweiger, et al.).

Subject Areas: Business & management [KJ]