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Campaign Advertising and American Democracy
Michael M. Franz (Author), Paul B. Freedman (Author), Kenneth M. Goldstein (Author), Travis N. Ridout (Author)
9781592134564
Paperback / softback, published 15 November 2007
216 pages
22.9 x 15.2 x 0.8 cm, 0.362 kg
Table of Contents
Chapter 1 -- The Whipping Boy of American Politics - 1
Chapter 2 -- Campaign Ads as Information Supplements - 17
Chapter 3 -- Measuring Exposure to Campaign Ads - 42
Chapter 4 -- Tracking the Volume and Content of Political Advertising - 59
Chapter 5 -- What, When, and Where: Making Sense of Campaign Advertising - 77
Chapter 6 -- What Did They Know and When Did They Know It? - 98
Chapter 7 -- Campaign Advertising and Voter Attitudes toward the Political Process - 123
Chapter 8 -- Campaign Advertising and Citizen Participation - 144
Chapter 9 -- Advertising Tone and Political Engagement - 159
Chapter 10 -- Campaign Advertising and American Democracy - 180
Appendix A -- Assessing the Validity of the CMAG Tracking Data - 194
Appendix B -- Assessing the Reliability of the Storyboard Coding - 196
Appendix C -- Data Set and Variables - 203
References -- 270