Cambridge National in Enterprise and Marketing Student Book with Digital Access (2 Years)
Level 1/Level 2

Activity-based series, mapped to specification, developed with teachers, exam skills, first teach September 2022. Working towards endorsement by OCR.

Mark Tippins (Author), Karen Tullett (Author), Julie Whatford (Author)

9781009106474, Cambridge University Press

Multiple-component retail product, published 16 June 2022

350 pages
27.6 x 21.9 x 1.5 cm, 0.88 kg

Activity-based series, mapped to specification, developed with teachers, exam skills, first teach September 2022. Working towards endorsement by OCR. This student book with digital edition covers all units for the redeveloped Cambridge National in Enterprise and Marketing, with an easy-to-follow visual layout and accessible language to stimulate students' interest. Takes a scaffolded, activity-based approach to understanding the content, written at just the right level, helping to engage students in their learning and give them the confidence to progress. Provides lots of activities to help students develop the knowledge and skills to complete their assessments. Bite-sized learning topics build understanding of essential concepts and are supported by case studies with three levels of differentiated questions to support all students

How to use this book
R067 Enterprise and marketing concepts
TA1 Characteristics, risk and reward for enterprise
TA2 Market research to target a specific customer
TA3 What makes a product financially viable
TA4 Creating a marketing mix to support a product
TA5 Factors to consider when starting up and running an enterprise
R068 Design a business proposal
TA1 Market research
TA2 How to identify a customer profile
TA3 Develop a product proposal
TA4 Review whether a business proposal is financially viable
TA5 Review the likely success of the business proposal
R069 Market and pitch a business proposal
TA1 Develop a brand identity to target a specific customer profile
TA2 Create a promotional campaign for a brand and product
TA3 Plan and pitch a proposal
TA4 Review a brand proposal, promotional campaign and professional pitch
Glossary
Index

Subject Areas: Educational: Vocational subjects [YQY]