Cambridge International AS and A Level Travel and Tourism Coursebook

Internationally focused textbook to support Cambridge International AS and A Level Travel and Tourism, for first examination in 2017.

Sue Stewart (Author), Fiona Warburton (Author), John D. Smith (Author)

9781316600634, Cambridge University Press

Paperback / softback, published 4 January 2016

244 pages
27.6 x 22 x 1 cm, 0.62 kg

Internationally focused textbook to support Cambridge International AS and A Level Travel and Tourism, for first examination in 2017. Endorsed by Cambridge International Examinations, this second edition of Cambridge International AS and A Level Travel and Tourism has been fully updated for the Cambridge Syllabus (9395) for examination from 2017. Written by experienced authors in an engaging and accessible style, this Coursebook contains a wealth of internationally focussed case studies and links to the key concepts throughout. This book offers comprehensive coverage with an international perspective and in-depth analysis of topics.

Chapter 1. Features of the industry
Chapter 2. Principles of customer service in travel and tourism
Chapter 3. Destination marketing
Chapter 4. Destination management
Chapter 5. Planning and managing a travel and tourism event

Subject Areas: Educational: Vocational subjects [YQY]