Cambridge IGCSE® and O Level Business Studies Revised Coursebook with Digital Access (2 Years) 3e

This revised set of resources for Cambridge IGCSE, IGCSE (9-1) and O Level Business Studies syllabuses (0450, 0986, 7115) is thoroughly updated for first examinations from 2020.

Mark Fisher (Author), Medi Houghton (Author), Veenu Jain (Author)

9781108348256, Cambridge University Press

Multiple-component retail product, published 5 July 2018

372 pages
27.7 x 22 x 1.5 cm, 0.94 kg

This revised set of resources for Cambridge IGCSE, IGCSE (9-1) and O Level Business Studies syllabuses (0450, 0986, 7115) is thoroughly updated for first examinations from 2020. This coursebook and digital bundle contain exam-style case studies from businesses around the world – ranging from a social enterprise in China to a fast food outlet in Zimbabwe. These give an international view of the real world applications of Business Studies theory. Cambridge Elevate enhanced contains auto-marked questions with feedback as well as extra case studies, giving students everything they need for self-study. This edition also contains mind maps, revision questions, crosswords, word searches and more. The final chapter gives revision tips and advice on writing well-structured responses. Answers to coursebook questions are in the teacher's resource.

Introduction
Section 1. Understanding business activity: 1. Business activity
2. Classification of businesses
3. Enterprise, business growth and size
4. Types of business organisation
5. Business objectives and stakeholder objectives
Exam-style case study, Section 2. People in business: 6. Motivating workers
7. Organisation and management
8. Recruitment, selection and training of employees
9. Internal and external communication
Exam-style case study
Section 3. Marketing: 10. Marketing, competition and the customer
11. Market research
12. Marketing mix: product and price
13. Marketing mix: place and promotion
14. Marketing strategy
Exam-style case study
Section 4. Operations management: 15. Production of goods and services
16. Costs, scale of production and break-even analysis
17. Achieving quality production
18. Location decisions
Exam-style case study
Section 5. Financial information and decisions: 19. Business finance: needs and sources
20. Cash-flow forecasting and working capital
21. Income statements
22. Statement of financial position
23. Analysis of accounts
Exam-style case study
Section 6. External influences on business activity: 24. Economic issues
25. Environmental and ethical issues
26. Business and the international economy
Exam-style case study
27. Preparing for assessment
Glossary
Index
Acknowledgements.

Subject Areas: Educational: Business studies & economics [YQV], Educational material [YQ], Teaching of a specific subject [JNU]