Business Strategy for A2

Full coverage of the compulsory A2 synoptic module from OCR.

David Dyer (Author), Peter Stimpson (Author)

9780521003650, Cambridge University Press

Paperback, published 31 May 2001

224 pages
27.7 x 21.9 x 1.4 cm, 0.667 kg

Full coverage of the compulsory A2 synoptic module from OCR. Concepts and processes are clearly explained and opportunities are provided to test knowledge and understanding. The book, which is fully illustrated, helps students to develop skills of analysis and evaluation, as well as an awareness of the integrated nature of the subject.

Introduction
1. Setting coporate objectives
2. Tools for strategic planning
3. External economic influences
4. Business strategy in a changing world
5. Devising and implementing strategy
6. Reviewing business strategy
7. Managing strategic change
8. Preparing for examinations
Glossary
Index.

Subject Areas: Business strategy [KJC]