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Business Planning
Enterprise 02.09
Patrick Forsyth (Author)
9781841123158, Wiley
Paperback / softback, published 10 January 2002
128 pages
17.3 x 12.6 x 1 cm, 0.142 kg
Fast track route to rock-solid business plans Covers key areas of business planning from understanding why a plan is necessary and what issues it should address to compiling the plan and using it to direct the business and ensure goals are met. Includes the low-down on key planning aids such as swot analysis, the Boston and Ansoff matrices, and practical examples and advice drawn from banks and accounting firms as well as business practitioners and gurus such as Philip Kotler Includes a glossary of key concepts and a comprehensive resources guide
Introduction to Express Exec
Introduction
What is Business Planning?
The Evolution of Business Planning
The E-Dimension
The Global Dimension
The State of the Art
In Practice
Key Concepts and Thinkers
Resources
Ten Steps to Successful Business Planning
Frequently Asked Questions (FAQs)
Acknowledgements
Index
Subject Areas: Business & management [KJ]
