Business Model Innovation
Strategic and Organizational Issues for Established Firms

This Element describes the unique challenges faced by established firms when a new and disruptive business model enters their industry.

Constantinos Markides (Author)

9781108995054, Cambridge University Press

Paperback / softback, published 29 June 2023

75 pages
22.9 x 15.2 x 0.4 cm, 0.116 kg

Digital technologies have allowed for the proliferation of new business models, something that has attracted the attention of academic research. Much of this research has focused on (i) understanding what a business model is and its theoretical connection to the concept of strategy, and (ii) exploring what business model innovation is and what its sources and outcomes are. Less work has gone into studying the issues that established firms face in business model innovation – such as how to respond to the arrival of a disruptive business model in one's industry, or how to compete with dual business models or how to migrate from one business model to another. This Element approaches the topic of business model innovation from the perspective of the established firm and examines the unique strategic and organizational issues that big, established companies face when a new business model enters their markets.

1. What is business model innovation?
2. Discovering new business models
3. Responding to BMI
4. Competing with two business models
5. The uniqueness of BMI
References.

Subject Areas: Business strategy [KJC]