• Business Functions – An Active Learning Approach (Paperback / softback) 9780631201779
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Business Functions
An Active Learning Approach

Jim Pearce (Author), Lynne Butel (Author), Jacqueline McIntyre (Author), Tony Curtis (Author), David Smith (Author), Stephen Rainbow (Author), Christine Swales (Author)

9780631201779, Wiley

Paperback / softback, published 9 June 1998

628 pages
24.6 x 17.3 x 3.5 cm, 1.021 kg

This introduction to Business Functions delivers the knowledge and skills required to understand the key characteristics of business organisations and the core functions that contribute to their operations.

Preface.

1. Business Environments.

2. The Organization.

3. Marketing.

4. Operations Management.

5. Human Resource Management.

6. Business Operations.

Subject Areas: Business & management [KJ]
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