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Building Moonshots
50+ Ways To Turn Radical Ideas Into Reality
Tamara Carleton (Author), William Cockayne (Author)
9781394176588, Wiley
Hardback, published 1 May 2023
352 pages
23.4 x 16.3 x 3.8 cm, 0.544 kg
Solve the world’s biggest problems and create a better future In Building Moonshots: 50+ Ways to To Turn Radical Ideas Into Reality, a team of expert innovation strategists delivers an exciting and insightful collection of strategies, techniques, and frameworks for scaling your next big, audacious idea into a concrete product or service. Each proven and tested strategy contained in the book has been categorized to make it easy to find and implement when you need it most. You’ll learn how and where to start, when to bet big, how to invest, when to play the long game, what to communicate, and much more. You’ll also find: Destined to become the seminal, go-to source for visionaries, gamechangers, and leaders imagining the apparently impossible and determined to achieve it, Building Moonshots is a can’t-miss book for entrepreneurs, founders, product development heads, and other business leaders.
Introduction 1 Section I Ways to Adopt a Moonshots Mindset 7 Way 1 Always Focus on the Long View 9 Way 2 Start from the Almost Impossible 13 Way 3 Never Be Surprised 19 Way 4 Fund for Breakthroughs 25 Way 5 Plan to Adopt Shiny Things 31 Way 6 Be an Optimist 39 Section II Ways to Feed Your Curiosity 45 Way 7 Filter the Noise 47 Way 8 Collect a Menagerie 51 Way 9 Devour Hard Science Fiction 57 Way 10 Engage with Esoteric STEM 63 Way 11 Find Your Challenge 69 Way 12 Consume Research 75 Section III Ways to Imagine a Better Tomorrow 81 Way 13 Start by Asking What If ? 83 Way 14 Anchor in a Better Future 87 Way 15 Trust That the Future Is Not Zero- Sum 93 Way 16 Evangelize the Future 99 Way 17 Push the Boundaries of Your Work 105 Way 18 Be Visionary 111 Section IV Ways to Plan Your Stepping Stones 117 Way 19 Get Ahead of Your Customers 119 Way 20 Look to Tipping Points 123 Way 21 Reason Back 129 Way 22 Adopt Bold Metrics 135 Way 23 Plan for Targets to Evolve 141 Way 24 Be Responsible Visionaries 147 Section V Ways to Invent the Future 153 Way 25 Make Your Ideas Compete 155 Way 26 Do the Hard Part Daily 159 Way 27 Go Deep with Emtech 165 Way 28 Get to Action 171 Way 29 Build to Learn 177 Way 30 Share Proofs of Concept Early and Often 183 Section VI Ways to Make Big Bets 189 Way 31 Recruit a Challenge Board 191 Way 32 Build Foundations 195 Way 33 Spread Your Bets 201 Way 34 Play Games 207 Way 35 Double Down on Breakthroughs 215 Way 36 Time Your Bets 223 Section VII Ways to Finance for Alpha 229 Way 37 Invest in the Future Ecosystem 231 Way 38 Leverage Knowledge Discrepancies 235 Way 39 Seed New Fields 241 Way 40 Develop Perpetual Pipelines 247 Way 41 Publish Your Moonshots Metrics 253 Way 42 Fund the Handoffs 259 Section VIII Ways to Galvanize Your Team 265 Way 43 Be a Talent Magnet 267 Way 44 Foster a Skunkworks Culture 273 Way 45 Invite Radical Collaboration 279 Way 46 Chase Brains 283 Way 47 Hire for Unique Skills 289 Way 48 Find Your Cluster 295 Section IX Ways to Win the Future 301 Way 49 Practice Winning 303 Way 50 Play to Your Advantage 309 Way 51 Use Others’ Solutions as Leverage 315 Way 52 Cannibalize Your Success 321 Way 53 Scale Fast and Slow 325 Way 54 Play an Infinite Game 331 About the Authors 337 Index 339
Subject Areas: Business & management [KJ]
