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Building DIY Websites For Dummies
Jennifer DeRosa (Author)
9781394232987, Wiley
Paperback / softback, published 28 March 2024
384 pages
23.1 x 18.8 x 2.3 cm, 0.522 kg
Create an attractive website that draws in visitors – no coding required! There’s more to building a website than just picking a theme and dropping in text and images. Creating a site that attracts visitors and turns those visitors into customers requires some professional insight and a few tips and tricks. Building DIY Websites For Dummies guides non-designers through the steps of creating an attractive and effective website using today’s top web-based tools. This book helps you launch or improve your website designed to boost your entrepreneurial endeavors, small business, or personal passion. With this easy-to-follow Dummies guide, you can skip learning the complicated coding that runs a site and focus on the parts that attract visitors (and search engines). Grab this book and get expert insight on how to craft a usable design, create site content, improve site findability, and convert browsers into buyers. This Dummies guide is an excellent choice for non-designers who want to create a website without hiring someone to do it for them. Learn the ropes, follow the best practices, and launch your site!
Introduction 1 Part 1: Getting Started with DIY Websites 7 Chapter 1: From Groundbreaking to Grand Opening: Constructing Your Website Step by Step 9 Chapter 2: Laying Your Website’s Foundation 21 Part 2: Creating a Site That People Will Visit 47 Chapter 3: Resonating with Visitors 49 Chapter 4: Nailing SEO Basics: Search Engine Optimization 101 71 Chapter 5: Killing It with Keywords 97 Part 3: Architecting Plans for Your Website 109 Chapter 6: A Place for Everything and Everything in Its Place 111 Chapter 7: Content Scaffold: Supporting Your Website’s Information 129 Chapter 8: Preparing Your Site’s Content 171 Part 4: Designing and Laying Out Your Website 201 Chapter 9: Deconstructing the Anatomy of Web Pages 203 Chapter 10: Unfurling the Canvas of Design Options 223 Chapter 11: Generating Leads from Your Website 251 Part 5: Going Live and Measuring Results 271 Chapter 12: Optimizing Each Page for Search (On-Page Optimization) 273 Chapter 13: Ribbon-Cutting in Cyberspace: Your Website’s Grand Opening 285 Chapter 14: Securing Your Website 299 Chapter 15: Keeping Up with the Joneses: Measuring What You Built and Making It Better 309 Part 6: The Part of Tens 329 Chapter 16: The Ten Commandments of Building a Successful Website 331 Chapter 17: Ten Rookie Mistakes to Avoid 341 Index 351
Subject Areas: Internet guides & online services [UDB]
