1 0
    £21.56 GBP
    £21.56 GBP
    Sale Sold out
    Free UK Shipping

    Freshly Printed - allow 7 days lead

    Brought to You by
    Postwar Television Advertising and the American Dream

    Lawrence R. Samuel (Author)

    9780292777637

    Paperback / softback, published 1 January 2002

    288 pages
    22.9 x 15.2 x 1.5 cm, 0.454 kg

    This book is a history of how television advertising rose to become a defining force in American culture in the two decades after World War II.

    • Acknowledgments
    • Introduction
    • Part One: Home Sweet Home
      • Chapter 1: The Precocious Prodigy, 1946-1952
      • Chapter 2: Shower of Stars, 1953-1955
    • Part Two: Keeping Up with the Joneses
      • Chapter 3: The Spark Plug of Prosperity, 1956-1958
      • Chapter 4: A Mist Settling on Our Pond, 1959-1960
    • Part Three: The New Society
      • Chapter 5: Think Young, 1961-1962
      • Chapter 6: The Psychic Air We Breathe, 1963-1964
    • Conclusion
    • Notes
    • Index

    View full details