Brazilian Multinationals
Competences for Internationalization

A 2011 analysis of the rise of Brazilian multinationals, examining their competencies and competitive strategies in a variety of different settings.

Afonso Fleury (Author), Maria Tereza Leme Fleury (Author)

9781107407060, Cambridge University Press

Paperback / softback, published 30 August 2012

462 pages
22.9 x 15.2 x 2.4 cm, 0.61 kg

Review of the hardback: 'This brilliant book provides one of the best analyses of Brazil's emerging multinationals. The Fleurys give the reader an outstanding historical and comparative view of how Brazil spawned global champions in so many industries. The book puts to bed the notion that emerging-market firms have no firm-specific advantages, by providing countless examples of Brazilian firms with world-class capabilities. The book is an invaluable addition to the burgeoning literature on emerging-market multinationals.' Ravi Ramamurti, CBA Distinguished Professor of International Business and Strategy, and Director of the Center for Emerging Markets, Northeastern University

Since the 1950s, subsidiaries of the most prestigious foreign multinationals have played a key role in Brazilian economic development, thus creating a very competitive domestic market. On top of this, government interventions in the last few decades have been inconsistent and contradictory, resulting in a series of economic crises. Only the most resilient Brazilian firms have been able to survive and prosper in this challenging environment. This book, first published in 2011, analyzes a variety of leading Brazilian multinationals and examines their competencies and competitive strategies in a variety of different settings. It develops an innovative analytical framework based on international business, international operations management, and international human resources management. This framework is then applied not only to Brazilian multinationals, but also firms from Latin America, Russia, India and China. This provides novel insights into the rise of Brazilian multinationals and the increasingly important role played by emerging economy multinationals in the global economy.

List of figures
List of tables
Introduction
Part I. Developing the Analytical Framework and Contextualizing the Phenomenon: 1. Globalization and internationalization: the perspective of emerging countries
2. The analytical framework: the multinational as a network of competencies
3. The early-movers and the earliest internationalization theories
4. The rise of Japanese MNEs and their impact on the international landscape
5. Productive globalization, the restructuring of western MNEs and the rise of emerging countries MNEs
Part II. Multinationals from Brazil and Other Emerging Countries: 6. Brazil: from discovery to the end of the twentieth century
7. The rise of Brazilian MNEs
8. The most outstanding Brazilian multinationals
9. Multilatinas
10. Indian, Chinese and Russian multinationals
11. The future of emerging countries multinationals
References
Index.

Subject Areas: International business [KJK], Political economy [KCP], Economics, finance, business & management [K], Globalization [JFFS]