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Blogging All-in-One For Dummies
Amy Lupold Bair (Author)
9781119989011, Wiley
Paperback / softback, published 6 April 2023
768 pages
23.1 x 18.8 x 4.6 cm, 0.998 kg
Blog with the best of ‘em! If you’re looking for a complete guide to creating and solidifying your place in the blogosphere, you’ve come to the right place! With 8 books in one, Blogging All-in-One For Dummies is the only resource you’ll need to get started or to improve your existing blog. Learn about the most popular blogging platforms, creating content worth reading, and methods for driving traffic to your blog. Cut through the confusion and find the facts about monetizing your blog, using the best blogging tools for you, and increasing reader engagement to become an active, successful member of the blogging community. You're ready to start blogging, so let Dummies show you the way! Bloggers of all skill and experience levels will find valuable information in Blogging All-in-One For Dummies.
Introduction 1 Book 1: Entering The Blogosphere 7 Chapter 1: Joining the Blogosphere 9 Chapter 2: Preparing to Start and Write a Blog 27 Chapter 3: Blogging Basics 43 Chapter 4: Blogging Best Practices 67 Book 2: Niche Blogging 81 Chapter 1: Understanding Niche Blogging 83 Chapter 2: Benefiting from a Niche Blog Approach 99 Chapter 3: Choosing Your Niche 111 Chapter 4: Writing for Your Niche 127 Book 3: Corporate and Non-Profit Blogging 149 Chapter 1: Starting a Business Blog 151 Chapter 2: Developing a Blog Plan 177 Chapter 3: Choosing Bloggers 199 Chapter 4: Writing an Organization’s Blog 215 Chapter 5: Keeping Yourself and Your Organization Out of Trouble 227 Book 4: Figuring Out Blogging Platforms 241 Chapter 1: Choosing a Blogging Platform 243 Chapter 2: Finding the Right Blogging Platform 253 Chapter 3: Taking a Look at WordPress 269 Chapter 4: Using Google Blogger 301 Chapter 5: Understanding Medium 331 Chapter 6: Blogging with Wix 365 Book 5: Blogging Tools 401 Chapter 1: Optimizing for Search Engines 403 Chapter 2: Measuring Blog Performance 419 Chapter 3: Enhancing Content 435 Chapter 4: Staying Organized 455 Book 6: Promoting and Growing Your Blog 479 Chapter 1: Secrets to Blogging Success 481 Chapter 2: Building Community 491 Chapter 3: Social Networking 499 Chapter 4: Distributing Content 515 Chapter 5: Inviting or Being a Guest Blogger 529 Book 7: Making Money From Your Blog 539 Chapter 1: Blog Advertising 101 541 Chapter 2: Publishing Advertising 549 Chapter 3: Making Money with Affiliate Marketing 575 Chapter 4: Publishing Sponsored Posts 589 Chapter 5: Monetizing with Social Commerce 603 Chapter 6: Selling Ad Space Directly 623 Chapter 7: Benefiting from Indirect Monetization Opportunities 633 Book 8: Moving Beyond Writing Blog Posts 641 Chapter 1: Painting a Picture with Visual Content 643 Chapter 2: Reaching Your Audience with Video Content 665 Chapter 3: Getting Social with Social Media 683 Chapter 4: Creating a Podcast 711 Index 727
Subject Areas: Internet guides & online services [UDB]
