Big Bird and Beyond
The New Media and the Markle Foundation

Lee D. Mitgang (Author)

9780823220410

Paperback / softback, published 1 January 1989

292 pages
22.9 x 15.2 x 1.5 cm, 0.431 kg

This work examines the career of Lloyd Morrisett - a television executive who developed the successful children's television programme Sesame Street, with the aim of teaching pre-school children the basics of literacy. His other media and journalistic achievements are also listed.