Behavioural Incentive Design for Health Policy
Steering for Health

Gives insight into the use of behavioural approaches to incentivise better health and health systems.

Joan Costa-Font (Author), Tony Hockley (Author), Caroline Rudisill (Author)

9781009168120, Cambridge University Press

Paperback / softback, published 1 June 2023

228 pages
24.3 x 16.9 x 1.3 cm, 0.41 kg

'Medicine is complicated, filled with uncertainty, and with stakes that are as high as they get. A perfect storm for psychological biases to creep into every decision that patients and doctors make. And also a perfect opportunity for a fascinating book to show us how behavioral economics can uncover these biases and make health care, and health, better.' Anupam B. Jena, Economist and physician at Harvard University, author Random Acts of Medicine

Behavioural economics has become a popular way of tackling a broad range of issues in public policy. By presenting a more descriptive and possibly accurate representation of human behaviour than traditional economics, Behavioural Incentive Design for Health Policy tries to make sense of decisions that follow a wider conception of welfare, influenced by social norms and narratives, pro-social motivations and choice architectures which were generally neglected by standard economics. The authors show how this model can be applied to tackle a wide range of issues in public health, including smoking, the obesity crisis, exercise uptake, alcoholism, preventive screenings and attitudes towards vaccinations. It shows not only how behavioural economics allows us to better understand such challenges, but also how it can design effective incentives for addressing them. This book is an extensive reassessment of the interaction between behavioural incentives and health.

1. BEHAVIOURAL INCENTIVES AND HEALTH
2. BEHAVIOURAL LEARNING AND THE DESIGN OF INCENTIVES
3. MONETARY INCENTIVES FOR HEALTH
4. SOCIAL INCENTIVES FOR HEALTH BEHAVIOURS
5. NUDGING FOR BETTER HEALTH
6. SOCIAL PREFERENCES AND HEALTH
7. PREVENTION FAILURES
8. BEHAVIOURAL ANOMALIES IN THE DEMAND FOR HEALTH CARE
9. BEHAVIOURAL ANOMALIES IN THE HEALTH CARE SUPPLY
10. BEHAVIOURAL HEALTH INSURANCE UPTAKE
11. AGEING AND CAREGIVING DECISIONS OVER TIME
12. POLICY APPLICATIONS FROM A GLOBAL PERSPECTIVE.

Subject Areas: Public finance [KFFD]