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    Behavioral Science in the Wild

    Nina Mažar (Edited by), Dilip Soman (Edited by)

    9781487527518

    Hardback, published 15 May 2022

    360 pages, 4 b&w illustrations, 7 b&w figures, 12 b&w tables
    23.5 x 15.9 x 2.5 cm, 0.6 kg

    Behavioral Science in the Wild helps managers understand how best to incorporate key research findings to solve their own behavior change challenges in the real world – from lab to field.

    Behavioral Science in the Wild helps managers to implement research findings on behavioral change in their own workplace operations and to apply them to business or policy problems.

    As the second book in the Behaviourally Informed Organizations series, Behavioral Science in the Wild takes a step back to address the "why" and "how" behind the origins of behavioral insights, and how best to translate and scale behavioral science from lab-based research findings. Governments, for-profit enterprises, and welfare organizations have increasingly started relying on findings from the behavioral sciences to develop more accessible and user-friendly products, processes, and experiences for their end-users. While there is a burgeoning science that helps us to understand why people act and make the decisions that they do, and how their actions can be influenced, we still lack a precise science and strategic insights into how some key theoretical findings can be successfully translated, scaled, and applied in the field.

    Nina Mažar and Dilip Soman are joined by leading figures from both the academic and applied behavioral sciences to develop a nuanced framework for how managers can best translate results from pilot studies into their own organizations and behavior change challenges using behavioral science.

    Acknowledgements

    Preface: Behavioral Science in the Wild

    Part 1: The Translation and Scaling Challenge

    1. The Science of Translation and Scaling
    Nina Mažar and Dilip Soman
                              
    2. When Governments Use Nudges: Measuring Impact "At Scale"
    Elizabeth Linos

    3. Prescriptions for Successfully Scaling Behavioral Interventions
    Laura Goodyear, Tanjim Hossain, and Dilip Soman

    4. The Last Yard Problem: Tailoring of Behavioral Interventions for Scale
    Saugato Datta, Alissa Fishbane, Piyush Tantia, and Cassie Taylor

    5. The Limited Importance of External Validity in Experimental Economics
    Colin F. Camerer

    Part 2: Some Popular Behavioral Interventions

    6. Why Many Behavioral Interventions Have Unpredictable Effects in The Wild: The Conflicting Consequences Problem
    Indranil Goswami and Oleg Urminsky

    7. Norm Nudging: How to Measure What We Want to Implement
    Cristina Bicchieri

    8. The Fresh Start Effect: Motivational Boosts Beyond New Year’s Resolutions
    Jason Riis, Hengchen Dai, and Katherine L. Milkman

    9. Reminders: Their Value and Hidden Costs
    Christina Gravert

    Part 3: Domain Specific Behavior Change Challenges

    10. Applying Behavioral Insights to Cultivate Diversity and Inclusion
    Joyce C. He, Grusha Agarwal, and Sonia K. Kang   

    11. Sustainable Nudges for The Wild: Recommendations from Shift
    David J. Hardisty, Katherine White, Rishad Habib, and Jiaying Zhao

    12. Start Communicating Effectively: Best Practices for Educational Communications
    Jessica Lasky-Fink and Carly D. Robinson

    13. A Psychological "Vaccine" Against Fake News: From The Lab to Worldwide Implementation
    Sander van der Linden and Jon Roozenbeek

    14. Developing Effective Healthy Eating Nudges
    Romain Cadario and Pierre Chandon

    15. Wellness Rewarded: A "How To" On Designing Behavioral Science-Informed Financial Incentives To Improving Health (That Work)
    Marc Mitchell and Renante Rondina

    16. Increasing Blood and Plasma Donations: Behavioral Ethical Scalability
    Nicola Lacetera and Mario Macis

    17. Evidence-Based Interventions for Financial Well-Being
    Daniel Fernandes

    18. Financial Inclusion: Lab-Based Approaches for Consumer Protection Policymaking in The Wild
    Rafe Mazer

    Part 4: Tools and Techniques

    19. Implementing Behavioral Science Insights with Low-Income Populations in The Global South
    Chaning Jang, Neela A. Saldanha, Anisha Singh, and Jennifer Adhiambo

    20. If You Want People to Accept Your Intervention, Don’t Be Creepy
    Patricia de Jonge, Peeter Verlegh and Marcel Zeelenberg

    21. Digital Nudging: Using Technology to Nudge for Good
    Michael Sobolev

    22. To Effectively Apply and Scale Behavioral Insights, Practitioners Must Be Scientific
    Nathaniel Barr, Michelle C. Hilscher, Ada Lê, David R. Thomson, and Kelly Peters

    23. It’s All About the Soul! Why Sort, Order and Use Labeling Results in Smart Scorecards
    Claire Heard, Elena Reutskaja, and Barbara Fasolo

    24. Applying Behavioral Interventions in A New Context
    Barnabas Szaszi, Krisztian Komandi, Nandor Hajdu, and Elisabeth Tipton

    Contributors
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