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Basics of Nonprofit Publicity
Winning Strategies for News Releases, Press Conferences and Media Relations

Scott C. Stevenson (Edited by), . NPCR (Author)

9781118691694, Wiley

Paperback / softback, published 9 July 2013

48 pages
27.9 x 21.6 x 0.2 cm, 0.137 kg

Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with advice on increasing media exposure, preparing staff to handle media inquiries, and tips and best practices for preparing for media interviews.

Important topics covered include:

  • Copy writing
  • Media buyers
  • Rural media
  • Interviews
  • Press releases
  • Conferences
  • Client spotlights
  • Crisis preparation
  • Media relation policies
  • Press release policies
  • Social media
  • Strategic plans
  • Media databases
  • Online and offline press kits
  • Online tools
  • Staff preparation
  • Press conferences

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

CHAPTER 1 Crafting Compelling News Releases and Features (Pages: 4-7)

CHAPTER 2 Attracting Media Interest and Attention (Pages: 8-11)

CHAPTER 3 Cultivating Productive Media Relations (Pages: 12-15)

CHAPTER 4 Assembling Effective Press Kits (Pages: 16-19)

CHAPTER 5 Successfully Navigating Interviews and Press Conferences (Pages: 20-24)

CHAPTER 6 Generating Publicity for Your Event (Pages: 25-28)

CHAPTER 7 Drafting Appropriate Policies and Guidelines (Pages: 29-32)

CHAPTER 8 Reaching Out through Social Media (Pages: 33-38)

CHAPTER 9 Raising Awareness and Boosting Community Support (Pages: 39-44)

 

Subject Areas: Business & management [KJ]
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