ASEAN Champions
Emerging Stalwarts in Regional Integration

This book examines successful firms operating within the ASEAN Economic Community, their reasons for success, and their role in regional integration.

Seung Ho Park (Author), Gerardo Rivera Ungson (Author), Jamil Paolo S. Francisco (Author)

9781107129009, Cambridge University Press

Hardback, published 15 December 2016

264 pages, 33 b/w illus.
23.5 x 15.7 x 1.7 cm, 0.57 kg

With a population of about six hundred million people, and a combined GNP of more than US$ 2.4 trillion, the ASEAN Economic Community (AEC) is set to become the seventh largest economy in the world. Launched in December 2015, the AEC unveiled initiatives to create a single market and production zone, a competitive and equitable region, and integrated links to the global economy. ASEAN Champions seeks to address the role of the strong local firms in regional integration, how these 'champions' succeeded and endured, despite facing adverse circumstances, and the factors that facilitated or impeded their participation in regional integration. The book provides insights for future firm and government-led strategies to enhance the integration process. By complementing current narratives that focus on macroeconomic, socio-political, and trade considerations, Park, Ungson and Francisco offer an enlightening and engaging read, ideally suited to academics and professionals alike.

Part I. The Antecedents of ASEAN Integration: 1. Our core arguments
2. Mapping ASEAN integration
3. Toward an ASEAN economic community
Part II. ASEAN Champions: Strategies for Enduring Success: 4. Preserving institutional legacy
5. Leveraging market power
6. Pioneering marketing strategies
7. Deepening localization
8. Fostering internationalization
9. Building synergy
10. Nurturing human capital
Part III. Strategic Imperatives and Policy Implications: 11. Implications for management and policy
12. Epilogue.

Subject Areas: International business [KJK], Business & management [KJ], International economics [KCL]