Anytime, Anywhere
Entrepreneurship and the Creation of a Wireless World

This text tells the story of the explosion in wireless communications, through the eyes of Sam Ginn.

Louis Galambos (Author), Eric John Abrahamson (Author)

9780521398565, Cambridge University Press

Paperback, published 21 July 2011

322 pages
22.9 x 15.2 x 1.8 cm, 0.48 kg

Review of the hardback: '… the combination of academic insights with the 'insider' perspective derived from interviews with key players makes for a very readable and interesting book.' Business History

Wireless entrepreneurs are transforming the way people live and work around the globe. In the process they have created some of the fastest-growing companies on the planet. This book tells the story of the birth and explosion of cellular and wireless communications as seen through the eyes of one of the industry's pioneers, Sam Ginn. As deregulation and privatisation swept the globe, Ginn and his team at Air Touch Communications fought for and won licenses on several continents. They built an amazingly successful business using strategic partnerships and joint ventures. In the process they demonstrated a new model for global entrepreneurship in a high-tech, information-based economy. The combination of Air Touch with Vodafone in 1999, and Vodafone with Mannesmann in Europe in 2000 created the largest wireless business in the world. Vodafone also formed a joint venture with Bell Atlantic to create the largest wireless company in America.

1. Bidding for the future of a wireless world
2. From deep traditions
3. California miseries
4. Birth of a wireless world
5. First mover advantages
6. Innocents abroad
7. Margaret Thatcher's revolution
8. Separating from the past
9. Creating Air Touch
10. The wireless explosion begins
11. A call from across the Atlantic
12. Combining cultures and unfinished business
13. The emergence of a global powerhouse
14. A wireless world.

Subject Areas: Business & management [KJ], Economic history [KCZ], Postwar 20th century history, from c 1945 to c 2000 [HBLW3], History of the Americas [HBJK]