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Analyzing Social Media Networks with NodeXL
Insights from a Connected World
A practical guide to using NodeXL that is coupled with an introduction to social network analysis
Derek Hansen (Author), Ben Shneiderman (Author), Marc A. Smith (Author), Itai Himelboim (Author)
9780128177563, Elsevier Science
Paperback, published 24 July 2019
248 pages, 220 illustrations (220 in full color)
27.6 x 21.6 x 1.7 cm, 0.68 kg
Analyzing Social Media Networks with NodeXL: Insights from a Connected World, Second Edition, provides readers with a thorough, practical and updated guide to NodeXL, the open-source social network analysis (SNA) plug-in for use with Excel. The book analyzes social media, provides a NodeXL tutorial, and presents network analysis case studies, all of which are revised to reflect the latest developments. Sections cover history and concepts, mapping and modeling, the detailed operation of NodeXL, and case studies, including e-mail, Twitter, Facebook, Flickr and YouTube. In addition, there are descriptions of each system and types of analysis for identifying people, documents, groups and events. This book is perfect for use as a course text in social network analysis or as a guide for practicing NodeXL users.
Part I. Getting Started with Analyzing Social Media Networks 1. Introduction to Social Media and Social Networks 2. Social Media: New Technologies of Collaboration 3. Social Network Analysis: Measuring, Mapping, and Modeling Collections of Connections Part II. NodeXL Tutorial: Learning by Doing 4. Installation, Orientation, and Layout 5. Labeling and Visual Attributes 6. Calculating and Visualizing Network Metrics 7. Grouping and Filtering 8. Semantic Networks Part III. Social Media Network Analysis Case Studies 9. Email: The Lifeblood of Modern Communication 10. Thread Networks: Mapping Message Boards and Email Lists 11. Twitter: Information Flows, Influencers, and Organic Communities 12. Facebook: Public Pages and Inter-Organizational Networks 13. YouTube: Exploring Video Networks 14. Wiki Networks: Connections of Culture and Collaboration
Subject Areas: Human-computer interaction [UYZ], Databases & the Web [UNN], Programming & scripting languages: general [UMX], Internet: general works [UBW]
