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Amplify Your Influence
Transform How You Communicate and Lead
Rene Rodriguez (Author)
9781119858683, Wiley
Hardback, published 9 May 2022
288 pages
23.1 x 16 x 2.5 cm, 0.476 kg
Wall Street Journal, USA Today, and Publishers Weekly Bestseller In Amplify Your Influence: Transform How You Communicate and Lead, celebrated keynote speaker, trainer and leadership coach Rene Rodriguez delivers an eye-opening roadmap to using applied neuroscience to improve readers’ communication ability, critical thinking, cultural awareness, and leadership skills. Based in the author’s proprietary AMPLIFII system and methodologies he has taught to over 100,000 participants around the world, the book offers practical tips, useful frameworks, guided practice, and simple application exercises to help readers create new and lasting behaviors that effect change in their life and work. Amplify Your Influence shows leaders how to: Perfect for executives, managers, sales professionals, and other business leaders, Amplify Your Influence is required reading for anyone seeking to improve their ability to effect change in the people around them, whether they’re in the office, the boardroom, the classroom, or at home.
Apply the latest advances in neuroscience to your real-world persuasion and influence strategies for immediate results
Foreword ix Introduction 1 Part I The Concept 7 Chapter 1 The Power of Influence 9 Chapter 2 The Hidden Drivers of Influence 27 Chapter 3 Sequence Is Everything 41 Chapter 4 Self-Awareness and Discovery 63 Part II The Formula 77 Chapter 5 Frames: Window into Your World 79 Chapter 6 Frames in Action 99 Chapter 7 Messages, Concepts, and Value Propositions 113 Chapter 8 Tie-Downs: The Master Influencer’s Secret Weapon 129 Part III The Skills 143 Chapter 9 The Art and Science of Storytelling 145 Chapter 10 Body Language and Presence 163 Chapter 11 Interpersonal Communication: Love and Other Things 189 Chapter 12 The Stress Factor 211 Chapter 13 Putting It All Together and More 225 Notes 243 Acknowledgments 251 About the Author 255 Index 257
Subject Areas: Business & management [KJ]
