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AI ChatBots For Dummies

Kelly Noble Mirabella (Author), Eric Butow (Author)

9781394378555, Wiley

Paperback / softback, published 26 January 2026

320 pages
23.1 x 18.8 x 2 cm, 0.431 kg

A handbook for professionals implementing or upgrading chatbots

In AI Chatbots For Dummies, chatbot expert Kelly Mirabella and veteran tech educator Eric Butow deliver a from-scratch guide to deploying AI-powered chatbots that keep your business' customers happy. The book offers step-by-step instructions to building your bot and putting it into use — even if you don't know how to code. You'll learn how to reduce your workload, improve your company's efficiency, increase customer satisfaction, and accomplish a ton of other useful business goals, like creating automated marketing campaigns and new sales strategies.

The authors walk you through exactly how you can use chatbots in a variety of use cases, from generating leads and sales to gathering audience and customer data and growing an audience. You'll also learn how to:

  • Automate customer service and support, ensuring your customers remain loyal and satisfied
  • Measure the success of your chatbots and expand their capabilities over time
  • Connect your chatbots to other systems and tools, including email, CRMs, calendars, and more

AI Chatbots For Dummies is the perfect how-to guide for business owners, entrepreneurs, and other business leaders interested in using chatbots to upgrade their company's abilities, improve its efficiency, and grow its bottom line.

Introduction 1

Part 1: Getting to Know Chatbots and AI 5

Chapter 1: Understanding the Chatbot Revolution 7

Chapter 2: Breaking Down the Tech Without the Geek-Speak 17

Chapter 3: Exploring What Chatbots Can Actually Do 27

Part 2: Choosing and Using the Right Chatbot Tools 45

Chapter 4: Comparing Chatbot Platforms 47

Chapter 5: Planning Your First Chatbot 67

Chapter 6: Building a Bot from Scratch (Without Needing to Code) 85

Chapter 7: Connecting Chatbots to the Tools You Already Use 109

Part 3: Chatbots in Action 133

Chapter 8: Automating Customer Service and Support 135

Chapter 9: Using Chatbots for Lead Generation and Sales 151

Chapter 10: Creating AI-Powered Marketing Campaigns 169

Chapter 11: Using Chatbots to Create and Distribute Content 181

Chapter 12: Understanding and Growing Your Audience 199

Chapter 13: Measuring Success and Optimizing Your Chatbots 209

Part 4: Moving Forward with Confidence 221

Chapter 14: Staying Ahead of Chatbot Trends 223

Chapter 15: Ethics, Privacy, and Platform Rules You Must Know 235

Chapter 16: Creating a Long-Term Chatbot Strategy 255

Part 5: The Part of Tens 267

Chapter 17: Ten Common Chatbot Mistakes (and How to Avoid Them) 269

Chapter 18: Ten Tools to Supercharge Your Chatbot Strategy 275

Index 289

Subject Areas: Computer science [UY]

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