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AI ChatBots For Dummies
Kelly Noble Mirabella (Author), Eric Butow (Author)
9781394378555, Wiley
Paperback / softback, published 26 January 2026
320 pages
23.1 x 18.8 x 2 cm, 0.431 kg
A handbook for professionals implementing or upgrading chatbots In AI Chatbots For Dummies, chatbot expert Kelly Mirabella and veteran tech educator Eric Butow deliver a from-scratch guide to deploying AI-powered chatbots that keep your business' customers happy. The book offers step-by-step instructions to building your bot and putting it into use — even if you don't know how to code. You'll learn how to reduce your workload, improve your company's efficiency, increase customer satisfaction, and accomplish a ton of other useful business goals, like creating automated marketing campaigns and new sales strategies. The authors walk you through exactly how you can use chatbots in a variety of use cases, from generating leads and sales to gathering audience and customer data and growing an audience. You'll also learn how to: AI Chatbots For Dummies is the perfect how-to guide for business owners, entrepreneurs, and other business leaders interested in using chatbots to upgrade their company's abilities, improve its efficiency, and grow its bottom line.
Introduction 1 Part 1: Getting to Know Chatbots and AI 5 Chapter 1: Understanding the Chatbot Revolution 7 Chapter 2: Breaking Down the Tech Without the Geek-Speak 17 Chapter 3: Exploring What Chatbots Can Actually Do 27 Part 2: Choosing and Using the Right Chatbot Tools 45 Chapter 4: Comparing Chatbot Platforms 47 Chapter 5: Planning Your First Chatbot 67 Chapter 6: Building a Bot from Scratch (Without Needing to Code) 85 Chapter 7: Connecting Chatbots to the Tools You Already Use 109 Part 3: Chatbots in Action 133 Chapter 8: Automating Customer Service and Support 135 Chapter 9: Using Chatbots for Lead Generation and Sales 151 Chapter 10: Creating AI-Powered Marketing Campaigns 169 Chapter 11: Using Chatbots to Create and Distribute Content 181 Chapter 12: Understanding and Growing Your Audience 199 Chapter 13: Measuring Success and Optimizing Your Chatbots 209 Part 4: Moving Forward with Confidence 221 Chapter 14: Staying Ahead of Chatbot Trends 223 Chapter 15: Ethics, Privacy, and Platform Rules You Must Know 235 Chapter 16: Creating a Long-Term Chatbot Strategy 255 Part 5: The Part of Tens 267 Chapter 17: Ten Common Chatbot Mistakes (and How to Avoid Them) 269 Chapter 18: Ten Tools to Supercharge Your Chatbot Strategy 275 Index 289
Subject Areas: Computer science [UY]
