Agricultural Marketing
Perspectives and Potentials

Anil Bhat (Edited by), S. P. Singh (Edited by)

9789385516153

Hardback, published 30 November 2015

462 pages
22.9 x 30.6 x 1.5 cm, 0.93 kg

Agricultural Marketing: Perspective and Potential for raising awareness among society regarding agricultural marketing and its perspective and potential in India. Authors from all over India will be invited to contribute to the subject matter, with the theme covering all aspects of marketing related to agriculture and its allied enterprises.

• Theme 1: Agricultural Marketing : Status, Scope, Marketed surplus, Marketing Costs, Margins, Producers' Share, Marketing Efficiency, Interventions
• Theme 2: Potential of Agricultural Marketing
• Theme 3: Agricultural Marketing and Price Analysis
• Theme 4: Agricultural Marketing and Agri-business
• Theme 5: Sustainability Issues in Agricultural Marketing
• Theme 6: Agricultural Marketing Extension
• Theme 7: Agricultural Marketing System and ICT
• Theme 8: Role of Government/ APMC in Promoting Agricultural Marketing
• Theme 9: Rural Marketing
• Theme 10: Value Addition
• Theme 11: Marketing Strategy, Planning and Control
• Theme 12: Agricultural Research: Impact of Externalities