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Adapt to Win
A Framework to Overcome Strategy Decay Using OKRs and Lean Portfolio Management
Evan C. Campbell (Author)
9781394377558, Wiley
Hardback, published 7 May 2026
304 pages
23.1 x 15 x 3 cm, 0.499 kg
An incisive and original guide to executing business strategy in the real-world In Adapt to Win: A Framework to Overcome Strategy Decay Using OKRS and Lean Portfolio Management, experienced technology and business executive Evan Campbell delivers a compelling discussion of the most endemic problems that plague leaders attempting to deploy and execute strategic initiatives within organizations. Campbell explains how to use OKRs – Objective and Key Results – to ensure your company’s portfolio investments work together with your employees’ actions to realize leadership’s preferred strategic outcomes. The author provides a high-level explanation of important strategy processes and competencies, as well as an integrated set of principles and practices that ensure investments and capacity allocation decisions made quarterly will advance key strategic objectives. He also explores why OKRs are the perfect tool to align strategy with execution and how they perform this function. Inside the book: Perfect for managers, executives, directors, and other business leaders, Adapt to Win is also a must-read for everyone tasked with translating corporate strategy into real-world action that effectively advances defined organizational goals. It’s the hands-on manual that strategy-focused leaders everywhere have been waiting for.
Acknowledgments xiii PART I Strategy 1 1 Corporate Strategy and the Strategy Realization Problem 3 PART II Objectives and Key Results 37 3 Using OKRs to Improve Strategy Deployment and Execution 39 PART III Portfolio Management 63 5 Introduction to Enterprise Portfolio Management 65 PART IV Organizational Coherence and Organizational Fitness to Realize Your Strategy 151 10 Organizational Coherence 153 Conclusion 273
About the Author xv
2 Strategy Realization and Its Three Critical Subprocesses 13
4 OKRs in Context 55
6 Critical Rules and Principles for Adaptive Portfolio Management 73
7 Key Principles and Practices for the Supply Side of Portfolio Management 87
8 Key Principles and Practices for the Demand Side of Portfolio Management 99
9 Key Principles and Practices for the Matching Function of Portfolio Management 135
11 Organizational Fitness Through Capabilities and Competencies 171
12 Product Portfolio Management 181
13 Innovation Portfolio Management and Innovation Ecosystems 233
14 Corporate IT Portfolio Management 245
15 Lean and Agile Funding and Budgeting 261
Notes 277
Index 279
Subject Areas: Finance & accounting [KF]
