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Academic and Professional Publishing
Robert Campbell (Edited by), Ed Pentz (Edited by), Ian Borthwick (Edited by)
9781843346692, Elsevier Science
Paperback / softback, published 10 September 2012
510 pages
23.3 x 15.6 x 3.2 cm, 0.89 kg
"Every chapter offers value to the reader. The editors have skillfully succeeded in curating a comprehensive assessment of the academic publishing sector today. The strengths of this book will no doubt allow Academic and Professional Publishing to position itself as an essential text for anyone interested in the scholarly publishing environment." --Libfocus "The book has the feel of attending a productive meeting with a mix of interesting facts, worthwhile references, and different perspectives on important topics providing food for thought. A thoughtful overview of the landscape combined with an in-depth look at specific areas." --Scholarly Kitchen
Academic and professional publishing represents a diverse communications industry rooted in the scholarly ecosystem, peer review, and added value products and services. Publishers in this field play a critical and trusted role, registering, certifying, disseminating and preserving knowledge across scientific, technical and medical (STM), humanities and social science disciplines. Academic and Professional Publishing draws together expert publishing professionals, to provide comprehensive insight into the key developments in the industry and the innovative and multi-disciplinary approaches being applied to meet novel challenges.
This book consists of 20 chapters covering what publishers do, how they work to add value and what the future may bring. Topics include: peer-review; the scholarly ecosystem; the digital revolution; publishing and communication strategies; business models and finances; editorial and production workflows; electronic publishing standards; citation and bibliometrics; user experience; sales, licensing and marketing; the evolving role of libraries; ethics and integrity; legal and copyright aspects; relationship management; the future of journal publishing; the impact of external forces; career development; and trust in academic and professional publishing.
This book presents a comprehensive review of the integrated approach publishers take to support and improve communications within academic and professional publishing.
List of figures and tables About the authors Chapter 1: Introduction: overview of academic and professional publishing Abstract: Introduction Trends in journal publishing The four phases of the ‘modern journal’ The rise, fall and rise in circulation Current status Electronic publishing Journals and data A dark cloud The future Chapter 2: Peer review in a rapidly evolving publishing landscape Abstract: Introduction Peer review as the foundation of the primary literature The peer-review process Evaluation and decision-making New models of peer review Post-publication review and evaluation Conclusion and outlook Chapter 3: The scholarly ecosystem Abstract: Introduction Funding of research by governments, business and other organisations Research and researchers Communicating research Competition and collaboration Looking forward Chapter 4: The digital revolution Abstract: Introduction Online publishing platforms Web 2.0 Workflow integration Mobile devices Semantic technology Publisher interests in semantic technology Conclusion and outlook Chapter 5: Publishing and communication strategies Abstract: Introduction Strategic developments in the scientific and academic publishing industry Product development vs. market development The Tao of Academic Publishing Acknowledgments and sources of further information Chapter 6: Development of journal publishing business models and finances Abstract: Introduction Business models for scholarly journals Bundling and multi-journal packages Consortia Pay-per-view purchase and rental Digital archives and back files Hybrid open access Author self-archiving and institutional/subject repositories Cost management Financial management and performance Profit and loss (P&L) statement Balance sheet Cash flow Journals as a portfolio Conclusion and outlook Chapter 7: Development of book publishing business models and finances Abstract: Introduction The impact of digitisation and digital publishing The stakeholders and market drivers of digital book publishing The shape and development of new book publishing business models Conclusion – the future of ‘stuff’ Acknowledgement Chapter 8: Editorial and production workflows Abstract: Introduction Advances in formats and in editorial and production workflows Metadata and XML-based processing Electronic production workflows Business process management and IT systems development Quality assurance Conclusion and outlook Chapter 9: Electronic publishing standards Abstract: Introduction Standards development Key standards in electronic publishing Conclusion Chapter 10: Citation, bibliometrics and quality: assessing impact and usage Abstract: Introduction Quality, impact and popularity Citation indices Journal impact metrics Backlash against citation metrics Strategic journal development The ‘early view’ effect Open Access (OA) and citations Author metrics The future of research performance metrics Chapter 11: Relating content to the user Abstract: Introduction: user experience in the publishing industry Researcher workflow: insights from market and user research Interactivity, personalization and dialogue Metadata and text mining Interoperability and workflow support Authority, versioning and trust Conclusion and outlook Chapter 12: Sales, licensing and marketing Abstract: Introduction Fundamentals of a publishing business Understanding the market The development of pricing models The role of the publisher in adding value Conclusion and outlook Acknowledgments and sources of further information Chapter 13: The evolving role of libraries in the scholarly ecosystem Abstract: Introduction The move to digital collections The changing role of libraries2 The triple helix, research funding and libraries Where next? Discovery and the role of libraries Chapter 14: Publishing ethics and integrity Abstract: Introduction: why should publishers be concerned about ethics? What can go wrong if scholarly publishing is unethical? What can publishers do to prevent, detect and respond to research and publication misconduct? How should editors and publishers respond to allegations or suspicions of fraud and misconduct? What role should publishers play in setting journal policies? The relationship between publishers and journal editors Why being ethical makes commercial sense Conclusions and outlook Sources of further information Chapter 15: Legal aspects and copyright Abstract: Introduction Copyright basics Role of copyright in the digital age Publishing agreements Creative commons and similar licences Piracy issues and enforcement routes Conclusion and outlook Chapter 16: Relationship management Abstract: Introduction Establishing a formal relationship: contracts, obligations and responsibilities Collaborative journal development Adopting an account management approach Managing the people in a relationship Winning and retaining publishing contracts Summary Chapter 17: Does journal publishing have a future? Abstract: Introduction Key Question 1: Research behaviour: will researchers still communicate and be evaluated by journal publication? Key Question 2: Technology: will tools develop that make the current journal obsolete? Key Question 3: Business models: will there be any viable business models to sustain publishing operations with net returns? Key Question 4: Political Zeitgeist: will public (political) attitudes regarding the Internet make publishing impossible? Conclusions Chapter 18: External forces and their impacts on academic and professional publishing Abstract: Introduction Abundance and absorption: the reality of a ‘flat’ information world Customer demands and preferences Devices and mobility Business model pressures Workflows and use-cases Metrics and meaning Source of stability Trends worth watching Conclusion Chapter 19: Career development in academic and professional publishing Abstract: Introduction Entry routes Subject expertise and skills Qualifications The value of a publishing qualification Internal and external training courses for publishing staff: learning on the job Occupational standards Career development in post Current and future skills Resources Acknowledgements Chapter 20: Epilogue: trust in academic and professional publishing Abstract: Introduction Trust in scholarly publishing How do publishers establish trust? Stewards of content What about business models and costs? What about small publishers? Identification of content and people Conclusion and outlook Index
Subject Areas: Library & information sciences [GL]
